Google

Google Search Generative Experience will change the way we use search engines. Don’t miss the conclusions of Google I/O and its impact on SEO.

The Core Web Vitals are the new WPO metrics that Google will start to take into account from May 2021 as a web positioning factor. Find out how to optimize them here.

Google provides a set of quality guidelines with guidelines on how the content of your website should be so that it does not penalize you. We’ll tell you all about it!

Keen is Google’s latest Area 120 experiment that could offer a new source of traffic for websites. Much like Pinterest, it offers another way to discover content on the web.

User experience is an increasingly strong factor in a website’s ranking for Google. This month we present Core Web Vitals. Discover what’s new!

Get to know all the functions and characteristics of the different types of Google SERP results and follow our recommendations if you want to appear in them.

This is how the search potentials of certain queries made by users through search engines have evolved following the impact of COVID-19.

Learn how to interpret the new GSC speed report with this article: we tell you where it gets its data from, from what time it considers a metric good or bad and its practical usefulness.

Have you detected that any of your content has been plagiarized? We explain the necessary steps to follow to request Google to remove content for intellectual property infringement.

We tell you everything we know about BERT, Google’s biggest algorithm update in the last 5 years that aims to understand the user’s search intent when making a query.

In this article we are going to look at some of our favorite SEO extensions that we consider essential to have in the toolkit to do our job as well as possible.

We collect some of the best tricks offered by the world’s largest search engine, Google, on the occasion of its 20th anniversary.

The CTR or Click Through Rate in SEO is the percentage of clicks with respect to the impressions of a search engine result. This concept is directly related to the effectiveness of a campaign and is a clear indicator of the interest shown by users in a campaign, as well as …

For a website to appear in the search results of a Google user, the prerequisite is that the pages of that site are included in the search engine’s index. Explained in a very general way, the process by which Google is able to display results after a query, is divided into three main phases:

Content is king, but only quality content. There has been a lot of discussion over the last few years about what characteristics a content must fulfill to be valued as relevant by search engines and to achieve a good positioning. Although supported by experience and various experiments, these features are still just guesses: no one […]

AMP (Accelerated Mobile Pages) is an open source initiative promoted by Google together with a large number of media worldwide and other technology partners. Aware that traffic from mobile devices has long been higher than from desktop computers and that sometimes browsing from mobile devices can be frustrating for the user because the sites are […]