Search engine optimization or SEO is perhaps one of the digital marketing strategies that has given rise to new uses for old words such as search, results or long tail.
An SEO professional must be familiar with terms and expressions such as algorithm, not provided, redirect, anchor text and many others.
Search engine optimization continues to be a digital marketing strategy with great growth potential, since it is part of the so-called inbound marketing and generates quality traffic at a low cost per acquisition.
What is relevance? When we talk about relevance in online marketing, and more specifically in SEO, we are referring to the correspondence that must exist between the keywords entered by the user in his search engine query and the content and code of the web page accessed through the search results. We will therefore try […]
CRO (Conversion Rate Optimization) is the professional activity that deals with the analysis and continuous improvement of the conversion rate of a website. Its objective is to persuade as many users as possible to execute the action or actions we have set as objectives. Depending on the business, the website may have different objectives. For […]
Country code Top Level Domains (ccTLDs) are two-letter domains reserved specifically for a particular country or territory. The names corresponding to each of these domains are regulated by the Internet Assigned Numbers Authority (IANA) and most of them correspond to the country codes of the ISO 3166-1 standard of the International Organization for Standardization (ISO). […]
What is the crawl budget? The crawl budget could be defined as the amount of time Google spends crawling and indexing the content on a given website. How is it measured? There is a tendency to associate this volume of dedication with the time by Google’s crawlers or “spiders” (also known as bots) to carry out […]
What are Google Search Console crawl errors? Crawl errors are one of the main functionalities included in the Google Search Console tool, formerly called Google Webmasters Tools. You can find the crawl error reports on the right side of the Search Console menu, in the “Crawl” section. Google Search Console will also inform us of […]
A domain is the name used to identify a website. The domains consist of two parts: The first part is the name itself. The second is the top-level domain, better known as extension. For example for the domain “Humanlevel.com”, “Humanlevel” would be the name and “.com” the extension. Note that domains are unique within each […]
What is e-commerce? E-commerce is a business model where commercial transactions for the purchase and sale of goods and services are carried out through the Internet or other computer networks. Operations can be between: B2B, business to business. B2C, business to consumer. C2C, consumer-to-consumer or customer-to-customer. C2B, consumer to business. A bit of history… The […]
We tell you what the 500 error code or internal error code is, the most common types of errors and why they occur: 501, 502, 503, 504, 510…
Exact Match Domains, or EMDs, are domain names that exactly match a website’s target keywords. For example: agenciaseoalicante.com consultorseoalicante.info agenciamarketingalicante.es Long etcetera. This is a technique widely used by webmasters and SEO consultants in the first decade of the 2000s. to give a boost to the rankings of a portal in search engines, because Google […]
Featured Snippets are answers that Google offers the user after a search performed in the search engine. The response summary is displayed in a special block located at the top of the SERP and is extracted from a specific web page. It is also known as “Position 0”, as it is a result that appears […]
In SEO, we refer to folksonomy as a web content classification system that, unlike taxonomies, is neither hierarchical nor structured, but is generated from the social contribution of the users themselves, who are the ones who assign the appropriate tags to each content. The term folksonomy is attributed to Thomas Vander Wal and is derived from folk […]
The footer of a website is, as its name suggests, the section located at the bottom of a page. Often, it is common to the entire website, and therefore, it is replicated on all its pages with the same content. However, this is not always the case and there may be different versions of the […]
What are generic keywords? Generic keywords are terms with a high search potential whose optimization can bring more benefit to the organic traffic of our site. These are highly competitive search terms, so they are more difficult to position, but once positioned, their performance is higher since they attract a large volume of traffic. Generic […]
Generic top-level domains are domains administered by the Internet Corporation for Assigned Names and Numbers (ICANN). The Internet’s official DNS domain name servers translate these domains into their equivalent IP addresses so that requests for content from those domains can be routed to the appropriate Web server. These are generic top-level domains, e.g., .com, .org, […]
The geotargeting or geographical targeting of a domain in search engines indicates the focus of a domain, subdomain or subdirectory on a particular country. For ccTLD domains, the attribution to a country is the default, while for TLD domains it is configurable from the International Segmentation section of Google Search Console. In this way, search […]
Google Disavow Tool is a functionality arranged by Google in August 2013 so that webmasters could “fight” against harmful inbound links pointing to their website. These links could comprise a wide range of features: Being over-optimized. Being in places of poor quality. Links purchased. In short, links whose purpose is to manipulate the PageRank of a […]
