On November 15, Fernando Maciá presented his paper“Fighting for position 0 in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017. Mobile search is substantially impacting the way we use the Internet, and how we search for information, products or services. Search engines are rapidly adapting […]
On websites we often find content that, due to its large extension, is presented on more than one page. For example, in online stores that have very extensive product listings. In this case, the articles are distributed in different pages, which end up forming a series of interrelated URLs.
The CTR or Click Through Rate in SEO is the percentage of clicks with respect to the impressions of a search engine result. This concept is directly related to the effectiveness of a campaign and is a clear indicator of the interest shown by users in a campaign, as well as …
The nofollow link attribute prevents the flow of popularity juice from the link source page to the link destination page. This means that the page receiving the link does not benefit in any way from the popularity or credibility of the page from which the link originates.
Discover how Progressive Web Apps increase visits and conversions thanks to new functionalities and improvements that put this new type of websites above those that are not and make users loyal to them.
If you have an eCommerce and you are concerned about your SEO, you should be aware of the growing importance of the AMP concept and its implications for online stores. It is not enough for your e-commerce design to adapt to mobiles or tablets, it must also offer a much faster loading time for the mobile version compared to the desktop version. Find out here what are the keys to AMP for eCommerce.
For a website to appear in the search results of a Google user, the prerequisite is that the pages of that site are included in the search engine’s index. Explained in a very general way, the process by which Google is able to display results after a query, is divided into three main phases:
Structured data consists of a series of tags that describe the content found on a web page. This data makes the robots’ job easier so that it is easier to know what to index and provides the kind of highly organized information that is usually found in most databases.
How to manage DNS registration in a migration: Check that your website is working properly on the new hosting. Check the website on the new hosting by putting the domain in the browser. Have your domain resolve to the new IP once you have verified that the website is working properly. Modify, if necessary, the […]
Last June, Fernando Maciá participated in a roundtable organized by SEMrush (via Google Hangouts) together with SEO experts Natzir Turrado, Fernando Angulo and Gianluca Fiorelli to talk about SEO for mobile. Mobile SEO The first question posed to the marketing strategists was what people should be doing on their websites right now in terms of […]
What is HTTPS, is it secure, does your website need it, what should you do to contract it, and above all, do you know how to migrate to HTTPS so that it does not affect SEO? We answer these questions and many more.
SEO strategies in a mobile search world from Human Level Communications Mobile-first is the new scenario: more and more users are choosing to use their mobile devices to search the web. For this reason, if we want to achieve visibility in search engines, we must adapt our website to the demands of Internet users as […]
Currently the most used content management system worldwide is WordPress.
Moreover, it is no secret that nowadays we are in a continuous war for our websites to be well positioned. WordPress is becoming more and more optimized for SEO, but it still has shortcomings. For this purpose, it has many extensions: its famous plugins. There are plugins for
Trying to position the different international versions of a website can prove daunting when you target complex combinations of contents, currencies, countries and languages. Sometimes there are just no “obvious” options, and different aspects must be considered to make the right decisions to compete at the international arena. In this presentation for The Inbounder 2017, […]
Pop-ups are pop-up windows that appear automatically (usually without the user’s request). In general, pop-up windows are used for intrusive advertising, although they are also used as a means of attraction. Some examples of the use of pop ups are:
Since last September, Google introduced a slight but substantial change in the information offered through its Google Adwords Keyword Planner tool (also known as Keyword Planner). If you manage Google AdWords campaigns on a regular basis, you won’t have noticed any difference. However, if you do not have an active campaign or have never created […]
