Written by Fani Sánchez
The Universidad Pontificia Bolivariana in collaboration with Interlat once again has Fernando Maciá as a teacher in the first edition of the Diploma in Internet Marketing.
This course is composed of 8 modules, one of which is“SEO – Search Engine Optimization: How to position yourself in search engines to generate traffic to your website“.
During the course, the CEO of Human Level Communications discussed basic aspects of SEO as well as more advanced ones such as SEO for internationalization, SEO in migrations, development consulting, information architecture. In addition, the most current aspects and the most important new features were discussed, such as the markup of paginated content,language markup in international versions of portals or the changes introduced by Penguin, Google’s latest algorithm announced just a month ago.
This module had the best reception of the Diploma, with 50 attendees -some of them coming from countries such as Chile- and more than 30 students following the course from different countries via webinar.
