Written by Aurora Maciá
The XV edition of the Virtual Shops Fair of Aragon gathered last October 2 digital marketing professionals to talk about e-commerce, broadcasting the event via streaming. As every year, our director Fernando Maciá did not miss the appointment. Under the title “Almost everything I know about SEO”, referring to the subtitle of his latest book, Fernando gave a series of SEO recommendations for e-commerce around the fundamental pillars of any SEO strategy: keyword research, indexability, relevance and popularity.
Below you can explore the presentation and watch the video of the lecture.