Digital marketing blog

Local SEO is a search engine optimization strategy focused on increasing the online visibility of a local business. The objective is to appear in the first results of search engines when the user performs a geolocalized search or in a specific local area.

What is JIT content? Find out what they are in this article and how they can help you improve the visibility and conversion of your website.

Discover the features of modern WebP and AVIF image formats for the web.

If you are afraid of Web migrations, with this livestream by Fernando Maciá for Sistrix you will lose your fear of them. Our director teaches you everything we have learned in these 15 years doing migrations.

Discover with this post which links are detected by Google and which are not and how to correctly apply the Link Sculpting technique.

Discover with this post what features are desirable in the optimal loading of an image and how to achieve them with the currently available standards.

Find out which are the 10 essential skills you must have if you want to become an SEO expert. Read on in this post!

The Core Web Vitals are the new WPO metrics that Google will start to take into account from May 2021 as a web positioning factor. Find out how to optimize them here.

Explore Fernando Maciá’s presentation at the Feria de Tiendas Virtuales de Aragón in which he gave key SEO recommendations for the success of your e-commerce.

Our director, Fernando Maciá, opened the first day of #SEOnderground, an online event that was attended by more than 20 online marketing experts. In his presentation, entitled Search Engine Marketing in times of coronavirus, Fernando talks about how the global pandemic has impacted the different sectors and, especially, SEO and SEM.

Google provides a set of quality guidelines with guidelines on how the content of your website should be so that it does not penalize you. We’ll tell you all about it!

We explain in detail how the new Yandex quality index that has arrived to replace TCI works and how you can consult it.

Find in this post the video of the presentation of SEO Avanzado organized by KSchool and Anaya Multimedia in which Fernando Maciá reveals everything you need to know about his latest book.

Keen is Google’s latest Area 120 experiment that could offer a new source of traffic for websites. Much like Pinterest, it offers another way to discover content on the web.

Find in this post the lecture “SEO and visibility of quality content in subscription models” by Fernando Maciá for the DigiDoc Webinar organized by the Univ. Pompeu Fabra.

User experience is an increasingly strong factor in a website’s ranking for Google. This month we present Core Web Vitals. Discover what’s new!