Digital marketing blog

Trying to position the different international versions of a website can prove daunting when you target complex combinations of contents, currencies, countries and languages. Sometimes there are just no “obvious” options, and different aspects must be considered to make the right decisions to compete at the international arena. In this presentation for The Inbounder 2017, […]

Pop-ups are pop-up windows that appear automatically (usually without the user’s request). In general, pop-up windows are used for intrusive advertising, although they are also used as a means of attraction. Some examples of the use of pop ups are:

The year 2016 is coming to an end, leaving behind twelve months marked by relevant political, economic and social changes at a global level. E-commerce has also undergone intense changes, but possibly not as many as some expected. A number of e-commerce trends were predicted to land and consolidate, but only a few of them have been firmly realized….

Since last September, Google introduced a slight but substantial change in the information offered through its Google Adwords Keyword Planner tool (also known as Keyword Planner). If you manage Google AdWords campaigns on a regular basis, you won’t have noticed any difference. However, if you do not have an active campaign or have never created […]

As we have already mentioned in previous articles, there are a series of guidelines that we must follow for the correct configuration and optimization of Google AdWords campaigns. However, as with snowflakes, we will never find an AdWords campaign that is the same as another. This is logical, since each client has its own requirements […]

After having left behind the Black Friday campaign, we are already at the gates of the Christmas shopping vortex. A good part of them will take place through the online channel, so at Human Level we have proposed a compilation of the features that are expected to characterize the 2016 Christmas campaign in relation to the online channel.

Black Friday has established itself in Spain and Europe as one of the most popular sales times of the year. Although it was originally just one day, in recent years it has been extended by most online stores offering deals for several weeks. This period is an exceptional sales opportunity, as users are predisposed to […]

A growing multitude of businesses, both physical and online, are joining the Black Friday and Cyber Monday craze. Want to know how you can make the most of them with your own online store? Continue reading.

The optimization of product sheets is a very important issue that we must study carefully. When we talk about optimization, we refer to the fact of preparing something, in detail, with the objective of achieving a certain optimal situation that offers the expected results and performance.

When you start a new business, one of the most difficult challenges is to make it known. This is the first step for users to get to know the products or services you offer, so that they may be interested in them and thus lead them to consume them. Traditional media such as radio, television […]

Yesterday I had the opportunity to participate with Anton Shulke, Cristian Sepúlveda, Gianluca Fiorelli and Aleyda Solís in a question and answer session to which Juan Felipe Rincón, from Google, kindly submitted himself. This was the first live Q&A Hangout in Spanish, organized by WebPromo.expert, at the initiative of Cristian Sepúlveda, from Rank Tools. The […]

Around 60% of all searches are performed from mobile devices and more than 85% of the results are already from mobile-friendly websites (i.e, mobile-friendly). Google has therefore decided to build a specific index of mobile results and to take a step that could have a major impact: adopting this index as the primary repository of […]

It is the second most used search engine on the Internet after Google, more than one billion users browse its pages daily and its videos accumulate hundreds of millions of hours of visualizations. Undoubtedly, YouTube is the ideal channel to develop a video marketing strategy. As with any other digital marketing campaign, in order for […]

In this article we will explore what it is, how it works, what criteria Yandex uses for its calculation, and its relevance for SEO positioning and popularity in the Russian search engine, among other interesting data.

Last October took place The Digital Change conference, held by KSchool, the first of a series of events that seek to bring together industry professionals and teachers of the school with students and attendees in general. Fernando Maciá, director of Human Level Communications and professor in several KSchool master programs, traveled to Barcelona to talk […]

Last October, KSchool held The Digital Change, the first of a series of events aimed at bringing together industry professionals and teachers with students and attendees in general. The event took place in Barcelona, where Fernando Maciá, director of Human Level Communications, traveled to give a presentation on SEO. At the end of the intervention, […]