Written by Aurora Maciá
Fernando Maciáthe general director of the Human Level consulting firm and professor of the Master’s Degree in Digital Marketing at ENAE Business School, participated on March 9, 2018 in the Graduation Ceremony of the 2016/2017 graduating class of the school with his lecture “Digital marketing as a critical function of business strategy”.
The event, held in the Assembly Hall of the Faculty of Economics and Business of the University of Murcia, brought together more than 200 students from 11 different countries (Colombia, Costa Rica, Spain, Guatemala, Honduras, Morocco, Nicaragua, Panama, Poland, Dominican Republic, and Ukraine) and 11 training programs (MBA, Executive MBA, Master in Management and International Trade Management, Master in Agribusiness Management, Master in Business Intelligence and Big Data, Master in Logistics and Operations Management, Master in People and Human Resources Management, Master in Sales and Marketing Management, Master in Tax Consultancy, Master in Economic and Financial Management and Advanced Course in Strategic Management Control – Controller).
The event was also used to commemorate the thirteenth anniversary of the Fundación Universidad Empresa, which has enabled more than 18,000 students to be trained in ENAE’s classrooms.
Among the high-ranking officials who attended the event were the Minister of Finance and Public Administrations, Mr. Andrés Carrillo González; the Dean of the Faculty of Economics and Business of the University of Murcia (UMU), Mr. Juan Samuel Baixauli Soler; the businessman from Murcia, Chairman of the Fuertes Group and member of the Board of Trustees of the Fundación Universidad Empresa de la Región de Murcia, Mr. Tomás Fuertes; the Deputy Director of the Instituto de Fomento de la Región de Murcia, Mr. Juan Antonio Bernabé Caballero; the Academic Director of ENAE Business School, Mr. Antonio Calvo Flores; the founder and CEO of Human Level, Mr. Fernando Maciá Domene; the Chairman of the Fundación Universidad Empresa, Mr. Antonio Ballester; and the Dean of the ENAE Business School, Mr. Manuel Rincón Hércules.
Below you can watch Fernando Maciá’s presentation “Digital marketing as a critical function of business strategy”:
