Review
Marketing con Redes Sociales is the title of the practical guide written by Fernando Maciá, director of Human Level Communications. It is published under the seal of Anaya Multimedia and represents the author’s fourth book after the publication of Posicionamiento en Buscadores y Marketing Online: Estrategias para ganar clientes en Internet.
The rise of social networks on the Internet is an opportunity for companies to establish a more fluid and direct relationship with the customer. Therefore, it is necessary to integrate into the marketing plan the strategy to be implemented in social networks, defining the channels of action, target audience and tools to measure performance.
The book Marketing con Redes Sociales aims to lay the foundations for a correct application of the designed strategy, in order to obtain the best results at the lowest cost.
Author
Fernando Maciá Domene is recognized as a pioneer of digital marketing and one of the “fathers of SEO” in Spain. After ten years of experience in the world of communication and advertising, at the end of the 90’s he designed his first website and decided to bet on the Internet.
In 2001 he discovered SEO from pioneers such as Danny Sullivan and Chris Sherman. It was love at first sight, which led to the creation of his consultancy Human Level Communications (www.humanlevel.com), one of the most prestigious SEO/SEM agencies with the longest track record in Spain.
Since 2006, Fernando Maciá has written three other books and co-authored six more, all related to search engine optimization, online marketing and social media. He is one of the best-selling authors in his field in Spanish.
Currently, he combines his work as director of Human Level and expert SEO consultant with an intense teaching activity in business schools and universities in Spain and Latin America, and with frequent participation as a speaker at industry events.
Other books
