ASO: App Search Optimization

Give your app the visibility it deserves

Position your app where it really matters

In a marketplace with millions of apps, standing out in app stores is not optional – it’s crucial to success. Our App Store Optimization (ASO) service uses data-driven strategies and up-to-date best practices to increase your app’s visibility, increase organic downloads and reduce the cost of user acquisition.

Why invest in ASO?

Boost your app’s growth

  • Increase your organic visibility
  • Reduce acquisition costs
  • Improve in-store conversions
  • Measurable results from the first month

What is the ASO service about?

What our service includes

Competitive analysis

Exhaustive study of keywords, metadata and promotion strategies of the referents in your category to identify differentiation opportunities.

Metadata optimization

Refinement of the title, subtitle, description and keywords to maximize the impact on search algorithms.

Localized ASO

Linguistic and cultural adaptation of all elements for each target market, ensuring local relevance.

Visual optimization

Analysis and recommendations for icon, screenshots and promotional videos based on A/B testing.

Increased visibility

Generating content across owned and third-party channels to attract and convert app users.

Ranking tracking

Continuous position monitoring by keyword and category, with periodic performance reports.

Our process

That’s what it’s like to work with us

We will work together with fluid, transparent and close communication.

  1. Initial audit

    We evaluate the current state of your app, analyze key metrics and define specific positioning objectives.
  2. Strategic development

    We create a customized strategy based on keyword research, competitive analysis and market opportunities.
  3. Guidance throughout implementation

    We provide prioritized optimizations along with implementation support, monitoring the impact in real time and adjusting as needed.
  4. Continuous improvement

    We refine the strategy on a monthly basis based on performance data and market evolution. We create a strategic calendar of content updates to maintain growth momentum.

Frequently Asked Questions

Do you have a question we haven’t answered? Do not hesitate to contact us.

Is implementation of the changes part of the service?

We provide all the optimized elements ready to implement, along with detailed implementation guides. Technical implementation can be done by your team or we can coordinate with them.

Our strategy preserves and builds on your existing rankings. We make a careful transition to maintain ranking on valuable keywords while expanding your visibility.

We make minor adjustments weekly based on performance data. Major content updates are scheduled monthly, aligned with your release calendar.

We analyze and provide recommendations for the Android app store on Google Play and the Apple App Store. We use tools that allow us to track your app’s ranking on both platforms.

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