Specialized SEO for the financial sector
In the competitive financial sector, SEO requires a specialized approach that is able to achieve online visibility while respecting the strict regulatory framework. Our consultants know how to work in coordination with the product, marketing and compliance teams of financial institutions and insurance companies to design effective positioning strategies without compromising the legal and reputational aspects of the sector.
Why invest in positioning?
Optimization that generates trust and conversions
- SEO recommendations tailored to the industry
- Content for transactional and informational searches
- Flexible recommendations and proactive search for alternatives
- Increased qualified traffic and conversion
What is banking and insurance positioning?
What our service includes
Specialized SEO audit
Comprehensive assessment of current and potential digital assets with recommendations that are tailored to specific industry requirements.
Flexible content strategy
Suggestions for content creation and optimization, always respecting legal limitations and adapted to the communication style and brand guidelines of each company.
Business impact oriented
Improvement of financial product pages and generation of new content aimed to attract qualified traffic and improve conversion rates.
Structured data
Recommendations for the implementation of specific structured data markup related to financial products and insurance.
Competitive monitoring
Proactive monitoring of competitors to alert to new strategies, neutralize them and identify new visibility opportunities.
Detailed documentation
We present detailed analysis and specifications, and provide support and oversight so that product, content and compliance teams can easily implement our recommendations.
Our process
That’s what it’s like to work with us
We will work together with fluid, transparent and close communication.
Initial audit
We evaluate your site by identifying the main problems and opportunities for improvement.Customized strategy
We develop a visibility plan that we submit for validation to the different teams – technical, product, legal – for approval or assessment of alternatives.Coordinated implementation
We work closely with internal teams to implement the approved optimizations, monitoring their implementation.Continuous monitoring
We monitor the impact of the various improvements to assess progress and adopt alternative measures when necessary.
They have already trusted us
Frequently Asked Questions
Do you have a question we haven’t answered? Do not hesitate to contact us.
How do you work with compliance teams?
We provide detailed documentation of our SEO recommendations to facilitate their review by technical, product or compliance teams. We work iteratively, adapting our proposals according to your feedback and proposing alternatives when required.
Can you optimize specific financial product pages?
Yes, we have experience optimizing product pages such as mortgages, insurance, credit, loans, cards, investments or bank accounts. We provide recommendations that different teams can adapt according to their needs.
What if SEO optimization clashes with regulatory requirements?
We work to find alternative solutions that guarantee the same results while respecting regulatory constraints. Our experience allows us to propose multiple options for each objective.
How often do you review and update the optimizations?
We perform monthly reviews according to the indicators of the tracking panel in Looker Studio. We also adapt to internal dynamics of new product or service launches, market trends or seasonal demand patterns.