At Human Level, we have been optimizing websites with every conceivable technology, business model and constraint for twenty years. And we have learned to find the most effective levers to position each project we have faced. And now we want to share all this accumulated experience so that you too can improve your projects.
Lose your fear of technology and join us on this journey into the depths of SEO. In this book you will find everything you need to know to define a winning SEO strategy for your website by applying technical, information architecture and content improvements to improve the positioning of your website, explained in a didactic way, with numerous examples, templates and checklists.
Review
Although SEO is a digital marketing discipline that has reached today a massive adoption by all companies, most professional profiles lack the technical background necessary to understand and master the more technical aspects related to the positioning of a website. The increasing demands of search engines in terms of content structure, the use of structured data or maximum download speed, to name but a few, require a deeper and more up-to-date understanding of the operation of content management systems, code optimization or the possibilities offered by the various configurations of a web server.
In SEO Técnico: aprende a optimizar tu web como un profesional, the authors bring over forty years of accumulated experience working as consultants at Human Level, solving some of the most complex and ambitious SEO projects in a wide variety of technological scenarios and business models.
Given that the reader already has in this same collection a good number of books where the most basic aspects related to SEO are addressed, our goal has been to delve precisely into those more technical ones that are often perceived as a challenge by a good number of professionals in the sector: complex indexability scenarios, JavaScript content managers, structured data markup, use of regular expressions for data analysis, download speed optimization, deployment of international versions, definition of strategies, application of artificial intelligence for the classification and generation of content.
All this is not only told by professionals with many years of dedication behind them, but also with extensive teaching experience. This is a guarantee that, despite the technical rigor, the reader can be assured of the accessibility of the information and the possibility of consulting numerous examples, templates and checklists that will facilitate the application of the concepts learned to their own projects.
Authors
Jose E. Vicente is a computer engineer from the University of Alicante and head of the SEO department at Human Level, where he has been working since 2009. He is a Technical SEO consultant with expertise in indexability issues, structured data markup, and information analysis and visualization.
Ramón Saquete is a computer engineer, technical engineer in Computer Systems and certified in Pedagogical Aptitude by the University of Alicante. He is also a senior technician in Computer Applications Development. He has been working at Human Level since 2010 as a Technical SEO consultant and Web developer, specializing in the areas of WPO and general indexability, in which he is an expert.
Rocío Rodríguez holds a degree in Advertising and Public Relations and a Master’s Degree in Communication and Creative Industries from the University of Alicante. She is SEO Consultant at Human Level since 2016 where she leads important projects in the banking sector and different online stores, offering effective solutions that help in the improvement of positioning.
Fernando Maciá holds a degree in Information Sciences from the Complutense University of Madrid and a Master’s Degree in Marketing Management from ICADE. He founded the consulting firm Human Level in 2005 and has published a dozen books on different digital marketing disciplines. He is one of the most recognized SEO experts in Spanish-speaking countries and has participated as a speaker at numerous industry events in Spain and Latin America, in addition to having directed the Master in SEO and SEM of KSchool in recent years.
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