We have already mentioned that a large proportion of Russian Internet users prefer to use their country’s own portals and social networks to keep in touch with their friends, acquaintances or relatives on the Internet. With this article we intend to delve a little deeper into this topic.
Promotions are a great sales tool that will help you increase the turnover of your online store. In this article you will find the information you need to design your first promotional actions and measure the results obtained. An online store that never applies any type of promotion can project an image of abandonment […]
If you are thinking of setting up an online store, your to-do list before publishing your new e-commerce site may look something like this: Product sourcing Install e-commerce platform Register products Configure payment methods Contract and configure shipping modes Publish In these pre-publication to-do lists it is rare to find the task “Get visitors for […]
We are not yet fully aware of it, but today we are living the beginnings of the golden age of e-commerce. Rarely have we seen annual turnover growth of 25%, and this figure is even more impressive in the current economic climate. It all started with the cheapening of computer equipment. Few of us remember […]
According to the ONTSI (National Telecommunications and Information Society Observatory) study on e-commerce, the lack of trust is one of the main factors preventing a large number of potential customers from buying through e-commerce. The more trust you generate, the more you will sell in your online store. In any area of life, when we […]
You have finally made up your mind. You’re going to jump in the pool. You will put into practice what you do best – your product – at the disposal of others: you will open your own e-commerce! You’re just starting out, we know. Your ecommerce is new and you are hardly known beyond your […]
If you want to sell more with your online store, you should know the fundamental steps of an e-commerce marketing plan.
In the current crisis, the real estate market has been one of the hardest hit, which is why real estate companies must fight to survive in a complicated situation. Having an online presence is a must for all of them and increasing the number of contact requests is a necessity. To this end, having a […]
Here is a small manual on how to use the MailChimp tool for e-mail marketing. MailChimp is a very complete tool that provides valuable e-mailing information in its free version.
To start working with MailChimp…
There are only a few days left in 2013, and it is time to look back and take a brief look back over the year. Therefore, we have compiled this short list with the best viral videos of 2013. We have limited the list to those videos that are part of a communication campaign. That […]
A newsletter is a publication that is used to periodically inform about news or to send information of interest to a group of people who have previously subscribed to it. Applied to companies, we can describe it as a publication that is regularly distributed via e-mail,…
First of all, we must distinguish between the term “personas” in Spanish and “people” in English. We refer to the latter when we talk about user profile models, which we do not know if they exist in reality but have the characteristics shared by a group of users of the same profile.
Before we talk about Web standardization, we must be clear about what standardization is and what it consists of. A little history of standardization Throughout the history of mankind, human beings have lived in groups, which eventually evolved into complex societies. Given our social nature, in which relationships with others is one of the cornerstones […]
Online Marketing: the new face of Marketing – Fernando Maciá of Human Level Communications
The great boom experienced by social networks in recent years has meant that the validity of the true precursor of the Web 2.0 model – the blog – as a channel for interaction between companies and target audiences is now being questioned. Faced with the urgent need for any company to rationalize resources, it could […]
In order to bet on a market or product our SWOT matrix must show us a greater number of opportunities than threats together with a greater number of strengths than weaknesses. Search engine promotion is still one of those strategies where there are a great number of opportunities and strengths. Some of these are discussed […]
