Why do we need to scrape sites? How to do it without knowing how to program? We will look at some tools and go deeper into one in particular. Arturo Marimón, CEO & Consultant at Arturo Marimón Consultores. Web Scraping is to search and collect data that may be of interest to us. At the […]
Find here the summary of the talk “No indexing, no SEO” by Iñaki Huerta, in which he showed the benefits of using Screaming Frog.
The use of SEO tools needs to be done within a global SEO process adapted to each business in order to get the maximum benefit from them. We will review the main characteristics of the SEO process and will locate the tools that are best used in each phase. Eduardo Garolera, SEO & Digital Marketing […]
The Amo Social Media, a free virtual congress on social media marketing and communication, took place on the 20th. Fernando Maciá was one of the speakers and he delved into the relationship between social networks and SEO. Fernando poses the following question: can social networks help SEO? One thing is what the search engines say… […]
Fernando Maciá participated yesterday in the online conferences on Social Media organized by J. Mejía Llano in which he spoke about the unknown effect of social networks on search engine positioning. Much has been said on this subject and few are the sources that confirm or deny this relationship. Fernando Maciá dared to shed some […]
We all love to tweet when we attend an Online Marketing event and write summary chronicles about it. It is our way of being even more connected to the rest of the attendees, sharing opinions, enriching ourselves with those of others and making ourselves known. Whether you are participating on behalf of an agency or […]
The Google Partners event was held in Valencia to present the new agency support team. After the events held in Madrid and Barcelona, Google Partners brought together some of the most important certified agencies in the Valencian Community. The Partners program offers some agencies direct support from Google AdWords specialists for strategy planning, campaign creation […]
Aleyda Solis is an international SEO consultant and speaker. He offers his consulting services through his company Orainti. Aleyda combines her profession with training, giving lectures on online marketing in different countries. How to position yourself in competitive sectors In many occasions we start working with new online brands that compete against big brands that […]
Fernando Maciá(@fernandomacia) is director and founder of Human Level Communications. He is the author of several books on online marketing and web positioning and combines his profession with his teaching activity and his participation in lectures, conferences and round tables. In his presentation, Fernando Maciá presented a practical case of information architecture for a large […]
Fernando Maciá, director of Human Level Communications, participated last May in a colloquium organized by the GedesTIC UPV chair on how communication has changed thanks to information technology. Also taking part in the conversation were Ícaro Moyano (Kuapay) journalist expert in digital communication, Rafa Rodríguez (Verlanga) founder and editor of the digital cultural magazine and […]
On May 8, the II Annual Meeting of Online Marketing Agencies organized by Aula CM was held at the Círculo de Bellas Artes in Madrid. Fernando Maciá participated in the second panel discussion, which dealt with the“Internal Organization and Selection Processes of the Agencies“. Our CEO was accompanied by professionals such as Miguel Orense (Kanvas […]
On March 20, The Inbounder was held, an event that brought together renowned personalities such as Rand Fishkin (Moz), Bas Van Der Beld (State of Digital), Aleyda Solís (Orainti), Fernando Maciá (Human Level Communications), Lisa D. Myers (Verve Search), Gianluca Fiorelli (ILoveSEO) and César Camisón (University of Valencia). We picked up the chronicle of The […]
Video of Fernando Maciá’s talk on the Impact of the Internet on Business Activity Videos of my presentation Impact of Internet on Commerce, during the closing ceremony of the IX Virtual Shops Fair of Walqa, in Huesca. You can watch the presentation of this talk here. Impact of the Internet on Trade (part I) Impact […]
Last Thursday, May 15, our director Fernando Maciá attended the IX Virtual Shops Fair that is held every year at the Walqa Technology Park in Huesca, where he had been invited to give a talk during the closing ceremony of this ninth edition. The theme of the talk revolved around the impact that the Internet […]
Fernando Maciá will participate next week in the event organized by ClinicSEO and the Master in Search Engines, during which he will present his book“Marketing Online 2.0: How to attract and retain customers on the Internet“. As you already know, the event organized by the guys from ClinicSEO is an event where the attendees propose […]
Fernando Maciá presents for the first time in the city of Alicante his book“Marketing Online 2.0: How to attract and retain customers on the Internet“. Backed by its success on Amazon.es, after only a few weeks of being on sale it was the best seller in its category, thanks to its globalized and current perspective […]
