Writing to position and convert
Your customers have many doubts when deciding what products to buy or services to purchase. Once we detect what their current and future needs are, we create optimized content to give them the answers and help they need. Expert, SEO-focused copywriting guides your potential customers to visible, profitable and quality content.
Why SEO copywriting?
Attractive and profitable content
- Increase your visibility and conversion
- Promote your products and services
- Make your brand stand out from the competition
- Convey your mission, vision and values
What is content creation?
What our service includes
Creation of working documents
We use working documents following our own comprehensive methodology: internal editorial calendar, deliverables in a collaborative format…
Thematic audit in search engines
We analyze search engine topics with the same search intent, audit their strengths and the most suitable types of content.
Analysis of extra friction points
We detect additional problems related to the subject matter and provide users with additional valuable content solutions.
Research of sources and documentation
We have developed and implemented our own information documentation techniques and always verify the credibility and veracity of the sources.
Drafting process
We have a team of SEO copywriters with proven experience in writing all types of content for different sectors and languages.
Editorial review and delivery
We are committed to offering quality content and have implemented a final mandatory step: editorial review prior to delivery.
“We had heard about Human Level and their experience in SEO and decided to work with them on the migration of our online store. A complex project, but the results were so good that now we collaborate with them in 7 web projects, also including content writing. The treatment they give us, together with the quality of their work, make them the best.”
Guillermo Riezu,
Digital Growth Manager at Lefebvre
Why Human Level?
This is what it’s like to work with us
Consensus proposals
We value your expertise, so throughout the editorial process your suggestions have a voice and a vote.
Compliance with deadlines
We are aware of the importance of meeting agreed delivery deadlines, and we make sure that we respect them.
Flexibility and adaptability
Each customer is special and unique, so flexibility and adaptation are part of our philosophy.
Continuous and personalized communication
We enable communication channels that help to make communication agile, fluid and, above all, personalized.
Some of our most popular formats
E-books
Capture more leads in exchange for valuable content.
Posts
Writing articles or news for your blog.
Glossary
Attract constant and stable traffic.
FAQs
Answer your users’ frequently asked questions.
Guides
We show your users your service step by step.
Copy
Complete pages, sections, landing pages…
Tabs
Attractive and optimized product descriptions.
Scripts
We prepare the script for your videos or podcasts.
Frequently Asked Questions
Do you have a question we haven’t answered? Do not hesitate to contact us.
What types of content do we offer at Human Level?
At Human Level, we write content that fit perfectly with users’ different search intentions. We have a wealth of experience writing everything from category pages and product sheets to blog articles, as well as FAQ pages, dictionary terms, testimonials, ebooks and whitepapers, etc.
What sectors and types of businesses do you work for?
Our clients belong include insurance companies, tech companies, energy companies, parapharmaceutical companies and universities, among others. In terms of business types, we range from several e-commerces to large and medium-sized companies.
Is your content service international?
In addition to offering the creation of optimized content in Spanish, we also have writers in other languages, so we can offer national and international services.
Are you in charge of content contribution?
We offer both services to our clients, although they are always budgeted separately at an additional cost.
What type of content ranks better on Google?
The type of content that positions better is the one that ideally adapts and responds to the different search intentions of the users for each website. At Human Level, we recommend optimized and customized copywriting according to the previously designed content strategy and the objectives set for each client.
Is it profitable to invest in content for a blog?
Blog articles are a direct visibility showcase for the brand and reinforce aspects such as traffic, authority and expertise by dealing with topics related to what it sells or offers. Putting this experience at the service of the user so that they can have first-hand information or real solutions to their problems is in itself an endorsement of the importance of this type of content.