In the field of programming, a content manager system (CMS) is the application or software that allows us to create a website, as well as edit, modify and customize its content. They are therefore very complete and versatile software programs that facilitate the creation, management and administration of a website, with an interface that includes […]
What are generic keywords? Generic keywords are terms with a high search potential whose optimization can bring more benefit to the organic traffic of our site. These are highly competitive search terms, so they are more difficult to position, but once positioned, their performance is higher since they attract a large volume of traffic. Generic […]
Generic top-level domains are domains administered by the Internet Corporation for Assigned Names and Numbers (ICANN). The Internet’s official DNS domain name servers translate these domains into their equivalent IP addresses so that requests for content from those domains can be routed to the appropriate Web server. These are generic top-level domains, e.g., .com, .org, […]
The geotargeting or geographical targeting of a domain in search engines indicates the focus of a domain, subdomain or subdirectory on a particular country. For ccTLD domains, the attribution to a country is the default, while for TLD domains it is configurable from the International Segmentation section of Google Search Console. In this way, search […]
Google AdWords, now rebranded as Google Ads, is Google’s platform used to manage ad campaigns in the media it has available. Basically, there are two groups of media where the ads appear. On the one hand, the pages that are owned by Google, such as its search engine, the Youtube video community, Gmail, Google Maps, […]
Google Disavow Tool is a functionality arranged by Google in August 2013 so that webmasters could “fight” against harmful inbound links pointing to their website. These links could comprise a wide range of features: Being over-optimized. Being in places of poor quality. Links purchased. In short, links whose purpose is to manipulate the PageRank of a […]
We could define Google Search Console as a collection of free tools and resources provided by Google that is essential for anyone with a website, regardless of the type of content it offers. The tool allows us to monitor how Google sees our site, as well as helping us to detect and solve problems, thus improving optimization and organic presence.
Google Tag Manager (GTM) is Google’s platform to manage tags, insert scripts or tracking pixels on your website easily and securely. Find out how it works in this post.
Google Trends is a free and essential trend monitor in the research phase of any online marketing strategy. With Google Trends we can know the volume of searches on a particular term in relation to the total number of queries that have been made in the Google search engine during a given period of time […]
What is Googlebot? When we talk about Googlebot, we are referring in SEO, to the Google robot that crawls the different accessible web pages, to see its content, classify it and index it in its index. All search engines have spiders or bots that crawl the different accessible web pages, in the case of Google, […]
What are semi-generic keywords Semi-generic keywords are terms with an average traffic potential and similar level of competition, whose optimization can bring significant levels of traffic to the portal. Traffic potential is an indicator offered by some tools such as Google AdWords Keyword Planner, SEMRush or Sistrix, where we go to do our keyword consulting. […]
The geolocation of a web server depends on the geographic assignment of its IP address. IP number ranges are geographically distributed and there are online functionalities that allow you to identify where a given IP address is geolocated. Although we might think that if we have our domain hosted by a Spanish Web hosting company […]
