Search engine optimization or SEO is perhaps one of the digital marketing strategies that has given rise to new uses for old words such as search, results or long tail.
An SEO professional must be familiar with terms and expressions such as algorithm, not provided, redirect, anchor text and many others.
Search engine optimization continues to be a digital marketing strategy with great growth potential, since it is part of the so-called inbound marketing and generates quality traffic at a low cost per acquisition.
We could define Google Search Console as a collection of free tools and resources provided by Google that is essential for anyone with a website, regardless of the type of content it offers. The tool allows us to monitor how Google sees our site, as well as helping us to detect and solve problems, thus improving optimization and organic presence.
What is Googlebot? When we talk about Googlebot, we are referring in SEO, to the Google robot that crawls the different accessible web pages, to see its content, classify it and index it in its index. All search engines have spiders or bots that crawl the different accessible web pages, in the case of Google, […]
Just as a chapter heading is more important than a section heading, the HTML code provides for a specific way to label headings: H1, H2, H3, H4, H5 and H6, H1 being the most important (equivalent, for example, to the title of a chapter) and H6 the least important. Although we can visually indicate to […]
The analysis of the server’s http/https headers makes it possible to discover suspicious redirects likely to be identified as cloaking (showing the search engine an over-optimized content, different from the one shown to users) by the search engines. They also allow you to detect other problems such as cache checks, improper programming of error pages, […]
What is indexability? The indexability of a website is the ease with which search engines can find it, crawl its contents and index it. A website is indexable when it is linked, its content is accessible to robots and it is easy to classify in the relevant search categories. Phases of website indexing Tracking Search […]
The term Information Architecture (IA) is the term used to describe the structure of a system: the way in which information is grouped, the ways in which the contents can be navigated and the terminology used within the system. A well-designed information architecture allows users to employ a system with the confidence that they will […]
What is a keyword? As defined by Fernando Maciá in his book Posicionamiento en buscadores, keywords are: A word or a combination of words with which search engine algorithms classify our web page and place it in a series of categories within their database. If, for example, we have a website where we offer our services […]
What is keyword cannibalization? In SEO, keyword cannibalization occurs when several pages of a website compete for the same search. It is a fact that can be detrimental to organic positioning and often occurs unintentionally or unconsciously. How it can affect SEO Fighting to position a keyword in the ranking through more than one URL […]
What is keyword stuffing? Keyword stuffing is a nowadays obsolete SEO technique that consists in the excessive use of a keyword within the same web page in order to improve the positioning and relevance of the same for a certain term. Why has this SEO technique become obsolete? Because while it was a widespread practice […]
Link building consists of the acquisition of external links. Follow our recommendations for an optimal link building strategy without penalties.
Long tail keywords are generally terms with low traffic potential but low competition and therefore easier to rank for. From the analysis of the traffic of any website, it is clear that the Pareto principle is fulfilled: approximately 20% of the traffic comes from generic searches. We call this part of the curve the “head”. […]
The meta refresh is a method of instructing a browser to automatically refresh the current web page after a specified time interval. If a different URL is added in the content parameter, the browser will display the new address when refreshing. If the time interval is set to 0, the redirection occurs automatically as soon […]
The meta robots is an HTML meta tag that serves to give instructions to search engine spiders regarding the crawling and indexing of the web page where it is implemented. With the meta robots we give guidelines to index or not to index a page, or to follow or not to follow links to […]
Mirror domains are domains parked on the same IP as the main or canonical domain. When browsing these domains, we access the same content with the only difference being the main domain in the URL. By presenting exactly the same content as this one, they are detected as duplicate content and one of the two […]
Mobile Marketing Mobile marketing or marketing for mobile devices is the marketing carried out with a group of tactical actions and marketing strategies in a mobile device environment that links users with advertisers in an environment of continuous and direct connectivity. It is one of the online techniques of the Marketing Strategy, which is carried […]
What are the next and prev link elements? The next and prev link elements are a markup suggestion for paging content that Google launched in December 2011. This markup takes the form of links and siven elements so that the search engine can distinguish which pages belong to the same series and their order. As […]
