Search engine optimization or SEO is perhaps one of the digital marketing strategies that has given rise to new uses for old words such as search, results or long tail.
An SEO professional must be familiar with terms and expressions such as algorithm, not provided, redirect, anchor text and many others.
Search engine optimization continues to be a digital marketing strategy with great growth potential, since it is part of the so-called inbound marketing and generates quality traffic at a low cost per acquisition.
What is the 200 OK response code The 200 OK response code is an HTTP server response code that will give us the status of a successful standard request to which it can respond without problems. The request sent by the client, browser or robot was received correctly, can be understood by the server and […]
A 301 redirection occurs when querying a URL and the server returns a 301 HTTP code indicating that the URL has been permanently moved to another location. There are several ways to implement a 301 redirection, but it should always be done via server-side code. When a user accesses a redirected URL, his browser obtains […]
What is a 302 redirection? A 302 redirection indicates that the content of a page has been temporarily moved to another URL and redirects requests from the original URL to the redirect destination. In SEO, the 302 temporary redirection is used in very specific scenarios, in which it is necessary to redirect access from one […]
When a web server receives a request for a URL that it cannot locate, it returns a 404 Not Found error HTTP status code. This error code means that the browser was able to resolve the IP number assigned to a domain and find the server correctly, but the server was not able to find the […]
The Alt attribute is an HTML attribute used to provide images with a text description. But why is it so important to define the alternative text of an image? If we have the images disabled in the browser, or there has been a problem loading them due to an error or slow connection, this alternative […]
In 2011, Google introduced the hreflang link element to indicate alternative pages with similar content in different languages and/or markets. In 2013, the x-default attribute value was introduced, used when the version does not match any specified language or region. Would you prefer to watch the video of this definition? We leave it here: When […]
The anchor text is the text that functions as a hyperlink or link from a content in which it is included, to another content where the browser will direct the user if he clicks on it. A standard HTML link can display this code: In this HTML link example: <a> < /a >: are the tags […]
What are anticipatory searches The forward-looking searches are those used by users who are in the first stage of the conversion funnel – discovery – or those users whose level of knowledge of the market or the search engine is very primary and are therefore also at an early stage of investigation or discovery. Anticipatory […]
Find out what B2B business models are and how SEO is applied to these types of websites with this post from our dictionary, also in video!
What are backlinks? Backlinks are links that a website receives from other websites, and are also known as referral links or inbound links, among other less used variants. The links we receive from other portals are the key factor of popularity, both at SEO level, as well as at a more general business level, since […]
What is Baidu? Baidu (its literal translation is “one hundred times”) is the first search engine used in China, based in Beijing. It was created by Robin Li and Eric Xu in 1999 and offers web search, news, images, songs, locations (maps) among other functions. It currently manages a 60% share of the search market. […]
Black box is a technical term applied to the way a system is studied primarily in terms of its input and output characteristics. A black box algorithm is one in which the user cannot see the inner workings of the algorithm. All algorithms used by search engines are hidden.
What is branded SEO? We call branded SEO to the positioning in search engines of those terms and keywords that include the brand under which a company, a professional, a product or a service is known. This is a key marketing strategy for businesses whose brands already have some recognition in their market, since users who […]
We tell you what breadcrumb trails are, the types, use and best practices to implement them helping the user to navigate your website.
“Canonical” is a linking element used to manage and remove duplicate content from a website. It is a suggestion to Google that tells it how we want our page to be indexed. Sometimes, the canonical element can be used as a redirect, in the sense that Google can stop indexing a page in favor of […]
In SEO, it is called cloaking to a set of cloaking techniques whereby a website’s server or programming is configured to present content to users that is different from what it would present to search engine bots.The objective is to achieve better positioning for certain keywords. Cloaking is a so-called black-hat technique because it violates […]
