On November 20, 2015 the presentation of the new version of the Yandex.Webmaster tool took place at the fourth event on the occasion of the conference for Webmasters of the Russian company Yandex, simultaneously with the launch of the beta version of the tool itself. Among other related talks scheduled throughout the day, company representatives […]
If you are starting to optimize the organic positioning of a website, you have probably started by doing a keyword search, and after doing this you will probably have obtained a more or less extensive list depending on various factors. Whether the list is very extensive or if it is more manageable we will have […]
What is ASO(App Store Optimization)? The ASO is the optimization of mobile applications in the stores enabled for their acquisition, with the objective of appearing in the first search results of users in these application stores or in the search results of users in these stores. markets, i.e. in the App Store for Apple’s iOS, […]
An accurate definition of the target audience is a fundamental component of any business that aspires to be successful. Every more or less experienced entrepreneur should know that the more time and effort is dedicated to the study of their target audience, the better conversion results we will obtain for our business, since the needs and requirements of our customers fluctuate according to time and other factors that are beyond our control.
Google’s and Yandex’s algorithms share many similarities in their operation with respect to the predilection for displaying pages in their search results that are considered of higher quality and interest to the user. Both are continuously working to fight against content over-optimization, Blackhat SEO and other negative positioning techniques aimed at deceiving search engines. But […]
Nowadays, more and more users make use of their mobile devices to make all kinds of inquiries and transactions on the Internet, particularly when one is planning to go or is already on a trip. Hence the growing importance for tourist destination websites to adapt their content to the demand of Internet users with the […]
Fernando Maciá, CEO of Human Level, attended the Desayunos Invat-tur last September to give a presentation on mobile SEO oriented to tourist portals in the Valencian Community. Invat-tur, “the Valencian tourism agency”, as they define themselves, is a center specialized in tourism knowledge where all the agents of the tourism sector meet. The purchase decision […]
The process of migrating a website does not end the moment we have published the new site. On the contrary. At this point, a race against the clock begins to ensure that everything is in place. Are you ready?
There are many tools that can help us to have control over the optimal functioning of our online store, as it requires constant maintenance in many dimensions. For example, to avoid attacks, to control the speed of the site, to moderate the comments of our users, to control page errors…
Yandex is the leading search engine on the Russian-speaking web, popularly known as Runet. Approximately 60% of Russian Internet users use Yandex, compared to 30% who prefer Google. It also enjoys significant popularity among some of the countries of the former Soviet Union, such as Belarus, Ukraine, Kazakhstan and even Turkey. Yandex was founded in […]
The study of competition in SEO is one of the main branches of analysis to establish or give continuity to a positioning strategy. It is the extension of the SWOT (Strengths, Weaknesses, Opportunities, Threats and Opportunities) from traditional marketing to online marketing, and often serves as a brainstorming tool and to be aware of our […]
We continue reviewing the APIs of SEO tools, after seeing how to use the Sistrix API, it is the turn to test the use of the SEMRush API from Google Spreadsheet. As we mentioned in the previous article, the idea is to make use of these SEO tools from Google Spreadsheet, so that we can […]
Mobile is not a trend: the world has become a multi-device connection of which practically all of us are a part. It is such an extreme social phenomenon that nowadays anyone leaves home without their keys, without money or even without their partner, but never without their cell phone, that inseparable companion. We continually see […]
Although Sistrix offers a good web interface with customized reports and dashboards with which to quickly analyze the behavior of a domain, sometimes we need to go further and display this data from other platforms to process or buy it with other data. The objective of this small tutorial is to take advantage of the […]
It has been two months since the launch of the update of the new algorithm for the Russian search engine Yandex, Minusinskspecially developed to combat massive spamming of low quality linksThis practice was used by many users in order to improve the position in the search results of a website. In this article we will […]
Every search engine positioning strategy begins with the definition and choice of keywords. These represent the concepts with which we want our customers to identify us and the terms with which we want Google to classify us. It is very important that we choose them very carefully: a wrong choice would make us focus our […]
