How we can detect needs to adapt the tools to the Inbound Marketing strategies we apply to different companies. Víctor Hernández, IT & Search Manager Casa Batlló. There are some tools that are prohibitively expensive. So sometimes it is worthwhile to build a specific tool from different APIs instead of using many external tools. First […]
We propose a very practical way to plan a successful campaign, thanks to the advanced use of tools such as Buzzsumo and Buzzstream. Gianluca Fiorelli, SEO & Digital Marketing Consultant at MOZ. Blog rings end up causing link building penalties. Content marketing, blogging to generate links is NOT the solution. It’s a myth: most blogs […]
The CEO of Human Level, Fernando Maciá, participated this year in the ClinicSEO section of the eShow Barcelona with a presentation on the analysis of backlinks, negative SEO and how the CognitiveSEO tool can help you debug your popularity profile. Not to be missed: Finally, thanks to CognitiveSEO for their words. For our Spanish Friends. […]
Determining the quality of the link profile of our website and those of our competitors is fundamental to estimate our competitive capacity within a niche. Is a link good? What anchor text ratio is right for me? Where does the competition have an advantage over me? These and some other recurring questions will find their […]
Why do we need to scrape sites? How to do it without knowing how to program? We will look at some tools and go deeper into one in particular. Arturo Marimón, CEO & Consultant at Arturo Marimón Consultores. Web Scraping is to search and collect data that may be of interest to us. At the […]
Find here the summary of the talk “No indexing, no SEO” by Iñaki Huerta, in which he showed the benefits of using Screaming Frog.
The use of SEO tools needs to be done within a global SEO process adapted to each business in order to get the maximum benefit from them. We will review the main characteristics of the SEO process and will locate the tools that are best used in each phase. Eduardo Garolera, SEO & Digital Marketing […]
AMP (Accelerated Mobile Pages) is an open source initiative promoted by Google together with a large number of media worldwide and other technology partners. Aware that traffic from mobile devices has long been higher than from desktop computers and that sometimes browsing from mobile devices can be frustrating for the user because the sites are […]
One of the most common indexability problems when I perform an SEO audit of a website is duplicate content. The purpose of this article is to define a guide with some points to review that we have detected in Human Level thanks to the experience gained after many years doing SEO consulting.
The Amo Social Media, a free virtual congress on social media marketing and communication, took place on the 20th. Fernando Maciá was one of the speakers and he delved into the relationship between social networks and SEO. Fernando poses the following question: can social networks help SEO? One thing is what the search engines say… […]
On several occasions we have talked about the advantages of having a blog to achieve a more human communication on the part of the company. However, once we have decided to launch a blog on our website, knowing the great advantages of this strategy, a question arises: “Should I host the blog on a subdomain […]
Last Tuesday, February 2, the company Yandex announced on its corporate blog the launch of its new algorithm, Vladivostok, whose operation would start to take effect immediately in the positioning within the search results throughout the territory of the Russian Federation. The reason Yandex developers have chosen this city to name the update after is […]
What is linkbuilding: basic concepts Linkbuilding is one of the most important aspects of SEO, at Off Page level, and consists of the generation and achievement of external links to our website. In other words, it is about getting other pages relevant to search engines and users to link to our content. The objective of […]
With 2016 just around the corner, it’s time to make a small balance or summary of the year, in which we will make a compilation of the most interesting events and novelties for international search engine positioning introduced by Yandex company in its search engine and the services offered, focusing mainly on the second half […]
Nowadays you have at your disposal unlimited information about search engine optimization. Searching the Internet you will find hundreds of articles, manuals, books, etc. And I’m sure that each of them will give you ideas to work on improving the visibility of your online store. However, before working on complex search engine optimization strategies , […]
Previously, we had highlighted the main differences in positioning between Google and Yandex. We have seen that, although similar in their objective, the Russian search engine took into account some specific characteristics when displaying certain websites among the first results. With this article we intend to delve into a more specific type of website: online […]
