When we want to attract qualified traffic from other countries to our website, any Internet marketing strategy must be more carefully studied than when analyzing a campaign in the local market. Knowing factors such as customer profile, market size, price elasticity and business profitability are important points to consider in a traditional off-line marketing campaign. […]
For those who like numbers and want to have a cheat sheet with the weight of all “on the page” and “off the page” factors for SEO optimization I recommend this presentation based on a study by Rank Fishkin of Seomoz. This study entitled “Advanced SEO Tactics” is the result of the opinions of several […]
Do you want to position your website in other markets? Follow our recommendations to design your international SEO strategy successfully.
International Search Engine Optimization presentation given by Fernando Maciá at the Search Congress Barcelona, January 2009.
If Web managers could write their own personal wish list to the Three Wise Men of Cyberspace, achieving maximum visibility of their Web site on the Internet would surely be at the top of their list of requests. This parameter of visibility as a factor in generating quality traffic, together with convertibility as a factor […]
In early August 2008, Google launched the ‘Insights for Search’ tool, a new application to facilitate the consultation of the most popular searches in its search engine. This tool is a very advanced evolution of the Google Trends tool that previously gave us clues to the popularity of certain keywords. Entering a keyword in ‘Google […]
Hundreds of blogs are created every day. Few succeed and many fail. Learn about some strategies you can apply to help your blog get a large number of visitors. A blog that achieves high levels of visits is a blog that meets several guidelines. Every time an article or post is written, we must visualize […]
Professional services require a very peculiar internet promotion. As services are not very tangible, they require a greater dose of information to reduce the buyer’s uncertainty. Find out the minimum you need to get more visitors to your professional services website. Those professional services web pages consisting of the typical 4 pages of “about us”, […]
Any website can generate a certain traffic potential in the Internet search engines: Live Search, Google or Yahoo! This traffic potential is determined by the positioning that the different contents of the website can achieve for the searches related to them that users may make, on the one hand. But also by the total number […]
Many search engine optimization experts recommend getting links from portals with .edu .org and .gov extensions to increase the web popularity a website receives. This theory is based on the fact that these portals are generally authoritative and neutral (.edu portals are universities, .org portals are institutions or NGOs and .gov portals are government portals). […]
One of the first decisions to be made when developing a Web project is to choose a suitable domain name for the Web site. The domain will be the brand with which we will represent ourselves in the network. Choosing a domain name lightly can lead to future failures in the promotion strategy of a […]
Foreign investment in real estate in Spain totaled 4.84 billion euros at the end of 2006. This represents a 12% drop compared to the previous year and confirms a downward trend that began in 2005. There is a general consensus that the high prices of housing in Spain, with a special emphasis on the areas […]
Learn the guidelines you need to know to choose the right Internet marketing tactic for your Web site. Learn to assess the strengths and weaknesses of banner advertising, pay-per-click search engine tools, natural search engine optimization and email marketing campaigns. Through search engines 90% of our visits can arrive at a very low cost compared […]
“3.2 The headlines must be unequivocal, concrete, accessible to all types of readers and free of any kind of sensationalism. … 3.4. Headlines must faithfully respond to the information … and never draw conclusions that do not appear in the text”. (from the El País Style Guide). The author of the article “Cómo forrarse forarse […]
In conventional advertising, we have multiple strategies to achieve different sales or brand recognition objectives: television spots, radio spots, mailings, direct marketing, sponsorship of sporting events, etc. On the Internet, we also have different types of strategies to attract visitors and convert them into loyal customers. While some of these strategies have a more profound […]
Demand is made up of people who prefer products that are in fashion and people who prefer less popular products. The two demand profiles add up equally to 100% of the pie, but only one piece of the pie is easy to cut. Do you know what that piece is?
