Written by Fernando Maciá
Índice
Hundreds of blogs are created every day. Few succeed and many fail. Learn about some strategies you can apply to help your blog get a large number of visitors.
A blog that achieves high levels of visits is a blog that meets several guidelines. Every time an article or post is written, we must visualize that it is a hook that we leave for users to find us, for those users to go through more pages of our blog, and for them to eventually become part of our community.
Here are some tips for a blog to become a magnet for qualified web traffic:
What makes you get more visitors through search engines
- Place descriptive titles in your posts. For example, if you are going to talk about diabetic socks, do not use a title such as “systems for walking on clouds”.
- Make sure your blog has an archive page where you have text links to each of the posts you have published.
- Place internal links in the body of each post that point to other articles on your blog. Make sure that the text involving the link is an attractive keyword to rank in search engines.
- Do not write either too short or too long titles in each of your posts.
- Place a list of links to related articles at the end of each post.
- Avoid duplicate content. Make an effort and try to have almost all of your articles written by you. Placing articles with duplicate content will lower your search engine rankings.
- Assign tags or labels to each item. Try to make these tags not so generic
What makes it have more visits from other portals and blogs
- Look for blogs that deal with similar topics to yours and participate by leaving value-added comments. Don’t forget to leave a link to your website in the comment.
- Try to register in blog directories. Normally these directories place on their home page those blogs that have been updated and are subscribed to the directory’s database.
- Publish your articles in social networks such as voting news aggregators, question and answer systems, article publishers, etc.
- Write quality content or hire content creation services to be cited on other blogs.
What improves the usability of your blog
- Allow users to find a given article by several ways: By category, by date, by specific topic or by the blog sitemap.
- Do not hide “previous articles” and “newer articles” links in small print.
- Add an internal search engine to your blog. Many users use them.
- Reproduce the main navigation menu of the blog in the footer with a list of text links. Remember that normally in blogs you have to scroll to read a whole article or the home page.
What makes a first-time visitor come back for a repeat visit?
- Allow your readers to subscribe to the blog via content syndication (RSS). See the main RSS readers.
- Design a newsletter and allow your readers to subscribe to remind them of the latest articles published on the blog.
Enable your posts to be featured on the main social bookmarks. - Publish surveys on interesting topics in your industry. Allow users to vote, add new options and view results in real time.
- Write with disciplined frequency. If you write 3 articles a week, try to maintain that frequency. He does not disappoint his readers who return every three days to his blog to see his new article.
Content that builds loyalty
- Attach photographs or illustrations to your articles. The ones that work best are photos of people. Studies show that users look more closely at faces in photographs.
- If you can write your article in List format, all the better. Phrases such as “the 10 most typical mistakes of…”, “the 30 things that…”, “ranking of companies that do…”; catch the attention of users.
- Analyze in your web traffic statistics systems, the search phrases that originated visits to your blog and identify content niches that you can exploit.
- Respond to comments on each of your posts.
- If you are going to place advertising, make an effort to ensure that the advertising is related to the theme of your blog.
