Digital marketing blog

The fact that there is structured data in schema.org that is equivalent or almost equivalent to HTML5 semantic tags, makes one suspect that this information may be important for Google’s spider (remember that schema.org is partly created by them).

SEO expert Andrés Kloster interviews Fernando Maciá, director of Human Level, for his podcast La Máquina del SEO. Listen to the interview in this post.

Using a CDN (Content Delivery Network), is something to keep in mind when we want to improve the performance of a website, especially if we have many visits from multiple locations. But depending on how the website is programmed and the type of information it displays, we will be able to take more or less advantage of the features of this type of service.

It’s not news or a secret: search engines also look at what your customers say about you. We explain how reviews contribute to SEO, what tools you can use to set them up on your website and the impact of negative reviews.

Websites are becoming slower and slower, due to development frameworks and libraries that take up more and more space and designs that tend to seek greater visual impact. Find out how to evaluate it on your website and fix it.

We are going to study an advanced WPO technique that, when properly used, will allow us to achieve a considerable improvement in WPO metrics for users who enter our site for the first time and without affecting, or even improving, those of recurring visitors. This is one of the enhancements offered by the relatively new […]

On Tuesday, February 5, as every year since 2004, the International Safer Internet Day, also known globally as SID (Safer Internet Day), took place. It is a day promoted by the European Commission to raise awareness and generate debate in society about the need to enjoy an increasingly safer Internet.

Fernando Maciá, director of Human Level, talks about International SEO and geoblocking in Siteground’s first SEO Webinar of 2019.

Fernando Maciá participated on January 12 in EN@E Digital Meeting, the III edition of the Digital Marketing Congress organized by ENAE Business School. Fernando Maciá’s presentation dealt with User behavior as a relevant factor in SEO. Explore it in this post.

To perform technical audits we usually resort to crawlers or SEO tools that extract the tags involved in positioning such as title, meta tags, title hierarchy tags, etc. Generally, these tools such as Screaming Frog or Ryte extract a large number of these factors, but there are many types of sites and each of them has its peculiarities.

Friends, family, colleagues and SEO stakeholders gathered in Alicante to celebrate the publication of Fernando Maciá’s new book, “Estrategias de Marketing Digital”.

Last September 27th, SEMRush invited Fernando Maciá to a session on “SEO Surgery”. The expert analyzed the websites offered by Twitter users to point out their main SEO mistakes. You can see the video of the session in this post.

Chatbots in e-commerce are the order of the day. Are you thinking of implementing one in your online store? We tell you about the possible benefits and drawbacks.

Have you ever wondered how schema.org information is interpreted to create structured data? Did you know that you can create JSON-LD or microdata tailored to the data? Find out how it is done here.

We collect some of the best tricks offered by the world’s largest search engine, Google, on the occasion of its 20th anniversary.

When moving a website from HTTP/1.1 to HTTP/2, some WPO techniques become obsolete, but this does not mean that they should be discarded in all cases. Here we analyze the best course of action in each case.