Digital marketing blog

Mai Molina talks about the Royal Berl, a system with which we get better costs and more conversions in Google Ads, in her presentation for Clinic Summit. In this post we summarize the talk.

Ricard Bonastre introduces us to data-driven predictive modeling and artificial intelligence in his presentation for Clinic Summit. Discover the main ideas of his speech in this post.

Lionel Malka, founder of Mética Retail Thinking, talks about digital commerce and how online and physical stores of the same company can complement each other.

Jorge Pascual explained the steps to follow if we want to sell on Amazon and get our potential customers to buy from us in his presentation for the 100th edition of Clinic Summit. In this post we have collected the main ideas of his talk.

Esther Checa warns at the Clinic Summit event of the need to prepare for voice search and unveils the opportunities that voice assistants offer brands.

Kico Pascual talks to us in Clinic Summit about digitalized audiences and marketing automation, discover in this post all the steps to follow to monetize your audience efficiently.

Iñaki Huerta tells us how search intent is increasingly valued by Google to be able to offer us solutions to our problems in its results. Read this post if you want to find out how to work the search intent and start thinking like a user.

Carlos Redondo, founder of Safecont, talks about how to detect patterns to improve the SEO of our website in his speech for Clinic Summit.

Fernando de la Rosa, the first speaker at the 100th Clinic Summit, believes that what we say is digital marketing is not marketing. We need to rethink digital marketing, says Fernando, find out what his proposals are in this post.

Fernando Maciá is interviewed by Luis M. Villanueva and talks with him about his beginnings in SEO, SEO for banks and SEO for media.

The new attributes for sponsored and ugc links have changed the way Google detects the nature of links. In this post we tell you everything we know about them.

On September 26 took place the #EncuentroSocialBusiness organized by the publishing house Anaya Multimedia at the Espacio Fundación Telefónica. The publishing house brought together the leading authors in digital marketing and communication in Spain to discuss the future of digital business.

Fernando Maciá, Alex Navarro, Iñaki Tovar and Isabel Romero discussed in this SEMrush Webinar about the essential SEO tips to apply in the remainder of 2019.

The authors of the Social Media collection of the publishing house Anaya Multimedia meet at Fundación Telefónica to discuss the future of digital business.

In this article we are going to look at some of our favorite SEO extensions that we consider essential to have in the toolkit to do our job as well as possible.

If you want to squeeze the #WPO out of your #web to the max, learn how to optimize your fonts. In this post we expose several basic optimization techniques that should always be applied, as well as other more advanced techniques that are not always advisable to apply.