Digital marketing blog

The company Gedesco, in collaboration with the Universitat Politècnica de Valencia, has been developing since 2011 the Chair of Management and Development of Information Technologies for Competitiveness (GedesTIC). The GedesTIC Chair aims to promote and develop research initiatives and the application of information technologies to improve the competitiveness of companies. The 1st GedesTIC 2013 Conference […]

Before we talk about Web standardization, we must be clear about what standardization is and what it consists of. A little history of standardization Throughout the history of mankind, human beings have lived in groups, which eventually evolved into complex societies. Given our social nature, in which relationships with others is one of the cornerstones […]

On websites where content is available in multiple languages, it is common to use multiple domains to distribute content. We must keep in mind that, even if we use several domains to distribute the content of our website, the users of our site will navigate between them when changing the language with the selector, or […]

What is Responsive Web Design? The responsive web design or adaptive web design is a web design technique in which a fluid structure is used. This makes it possible for the content of the page to adapt according to the resolution of the visitor’s screen, allowing them to browse the web more comfortably regardless of […]

The choice of a good domain will help us a lot in achieving the objectives of our Web project, so we must take our time when deciding which will be the winning domain. The selection of domains begins by generating a list of candidate domains with the following premises in mind: Key aspects for the […]

The HTML5 canvas element is a major advance in the graphical aspect of the Web. Its possibilities are endless, so before we get into it, I will expose a few examples of using this HTML5 canvas, but keep in mind that the limit of this technology is only in the imagination: You can make an […]

International SEO – eShow Barcelona 2013 from Human Level Communications Latest version of Human Level Communications’ International SEO presentation. You can see a very complete post with all the information of this presentation on structure and positioning of multinational and multilingual Web sites developed in this post. If you are interested in an experienced team, […]

Arturo Marimón (@arturomarimon) of SEOcom. I’m going to talk about content marketing focused on SEO. John Deere started content marketing by publishing an agricultural magazine in 1895 and that was the predecessor of content marketing. Today, content affects conversion, ranking and popularity. Through content marketing we can get natural links and social mentions. Penguin is […]

Simon Heseltine, SEO Director at AOL, Techcrunch, Huffington Post (Washington D.C.) He starts talking about the death of SEO:“it’s a lie, SEO evolves, changes, adapts, but whoever says that SEO is dead is confusing SEO with spamming, with people who try to cheat search engines“.

The spark for Mercadona was sparked on Sunday night on the program Salvados, presented by Jordi Évole, in which the popular Valencian food distributor was accused by the head of the food bank of Valencia of not collaborating by providing surplus products close to expiration or unsold or defective fresh food. An online reputation crisis […]

Teaching, social networks and new technologies from Human Level Communications Presentation of the talk on the application of new technologies and the possibilities of social networks applied to teaching given by Fernando Maciá on the Day of the Entrepreneur of the Valencian Community 2012.

José Llinares Summary of the talk by José Llinares, from Effective Talk at the Digital Marketing Congress for Industrial Companies. The strategy is the long-term vision. It is an action plan to achieve our medium and long term objectives. Mistakes in digital strategy I don’t know what my objective is If you don’t have a […]

Jesús Lizarraga. Summary of Jesús Lizarraga’s(@JL_picard) talk at the Digital Marketing for Industrial Companies Congress. The number of users using mobile terminals to access the Internet is increasing. We must therefore focus more and more on this type of user. First of all, we must ask ourselves: who is our marketing strategy aimed at? Until […]

Daniel Torres Burriel at the Digital Marketing for Industrial Companies Congress Summary of the intervention of usability expert Daniel Torres Burriel (@torresburriel) at the Digital Marketing Congress for Industrial Companies How to approach a Web project taking care of the future user experience. Usability and user experience are not the same thing. User experience is: […]

Sergio Llano at the I Iberoamerican Congress of Community Managers Annotations of Sergio Llano’s(@sergiollanoa) talk on Social Media at the I Congreso Iberoamericano de Community Managers that started today in Cartagena de Indias, Colombia.   The advantage of being first is that I have all the attention, but the disadvantage is that I have all […]

YouTube continues to make changes and in this case, I admit I like it. It now allows us to add our company logo on the channel’s videos, thus reinforcing the branding. Steps to achieve our goal: 1. Log in to your YouTube account 2. Drop down the menu below our name and go to “Settings”. […]