16 Jun 2026
How to achieve visibility in the Zero-Click era
The strategy changes: from chasing clicks to conquering visibility, authority, and citations in the SERP.
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Explore our expert resources on SEO, GEO, reporting, and digital PR strategies to improve your brand’s findability and be present wherever your users are searching.
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23 Jan 2014
Optimization of images for the Web
If we want a profitable Web, it is essential to have a good performance. To give you an idea, when Amazon...
16 Oct 2023
7 Reasons to have a blog in your online store
An e-commerce project requires constant work to increase sales. When it comes to optimizing the platform, it...
13 Jan 2014
How to configure Internet Information Server (IIS) to improve the performance and SEO of your website
Optimally configuring the web server on which you host your website is one of the key factors in the...
16 Oct 2023
Payment methods of an e-commerce
Part of the success of an e-commerce is due to the ease with which the customer can make the payment, the...
16 Oct 2023
Videos of the presentation of the book “Marketing Online 2.0” by Fernando Maciá
On December 3rd, Fernando Maciá’s seventh book, “Marketing Online 2.0“, was presented in...
26 Sep 2023
Phishing and pharming: Internet fraud and scams
Phishing is the term used to describe a type of fraud aimed at fishing for confidential information, such as...
2 Dec 2013
Presentation of the book Marketing Online 2.0 by Fernando Maciá
Fernando Maciá’s 7th book, Marketing Online 2.0 has already become, in just a few weeks since its...
26 Nov 2013
New features in Google Search
José Luis Pulpón (Google) The second digital revolution. Some call it big data, but it is as important to...
26 Nov 2013
Mobile SEO: how to improve the search engine positioning of your website for mobile devices
Having a Web site perfectly adapted to its access and positioning from mobile terminals -smartphones and...
19 Nov 2013
How to mark products in your online store with microdata
Microdata has become very popular today mainly because Google uses it to create rich snippets in its search...
6 Nov 2013
Search Marketing: when SEO is no longer sufficient
We leave you with the last presentation of Fernando Maciá in the last #SearchDay of OMWeek Madrid. In it,...
21 Oct 2013
Use of images under Creative Commons for our website
Many times, due to lack of resources, we need to use third party works on our website. We use images to...
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