Digital marketing blog

Today I am going to talk to you about very interesting Web analytics tools to obtain information that will allow us to optimize the usability and conversion rate of our Web site. I am referring to tools that use mouse tracking to generate heat maps. When our eyes fixate on something, within a few milliseconds […]

As you may already know, LinkedIn is a social network with great importance in the B2B field. In the Business to Business area, it is the most used network with 90% of users confessing to use it and include it in their Social Media strategy. It is also widely used to search for products and […]

Web development with5 is on its way to replacing mobile application development with native code. There is still a long way to go before this happens, but at the rate progress is being made, it may only be a matter of waiting a year or two. For some time now, users have been abandoning the […]

Images are a fundamental part of today’s websites since they capture the visitor’s attention towards the products or services we want to sell. Quality and well-made images are essential to gain the potential buyer’s confidence. This is even more important in online stores, where the image may be the only visual contact the visitor has […]

Video of Fernando Maciá’s talk on the Impact of the Internet on Business Activity Videos of my presentation Impact of Internet on Commerce, during the closing ceremony of the IX Virtual Shops Fair of Walqa, in Huesca. You can watch the presentation of this talk here. Impact of the Internet on Trade (part I) Impact […]

The beginning of the end of keywords On October 18, 2011, Google announced through its Google Analytics blog as well as its Official Google Blog that the use of the search engine for users logged into Google would, from then on, be done in a secure server (SSL) environment. In practice, for users, this meant […]

Last Thursday, May 15, our director Fernando Maciá attended the IX Virtual Shops Fair that is held every year at the Walqa Technology Park in Huesca, where he had been invited to give a talk during the closing ceremony of this ninth edition. The theme of the talk revolved around the impact that the Internet […]

Last February, the Inesdi Digital Professions Survey 2014 was published. In this study, different job offers are reviewed, and based on them, a series of digital professional profiles are defined. Following this publication, we wanted to reflect on employment in the digital sector. Naming digital professions It is not surprising that categorizing digital jobs is […]

There are different types of e-commerce, depending on the company, that will help you increase your sales volume and bring you closer to your potential customers.

The target is our target audience, i.e. the potential consumers of our product or service.
When we undertake a business project, one of the first points to take into account is to define who our product or service is aimed at.
To make it clearer, I will give you an example…

For those who are new to the world of web analytics, either on the side of those who pay for the reports or on the side of those who produce them, there is a common mistake that goes unnoticed on too many occasions. For all of them, this post may be useful. When we consider […]

Affiliate programs are becoming a very popular system in e-commerce, as small businesses can access resources that were previously only available to large companies with high revenues.

Businesses are constantly evolving and this is reflected in their websites: targets change, services offered change, existing products are optimized, etc. This means that the analysis needs are different from those foreseen in the initial implementation and that the implementation of tools such as Google Analytics has to be changed from time to time. The […]

Social networks are already part of our lives. Most people log on to these at least once a day to check for updates and information shared by friends, companies or people specializing in a particular topic. To make it easier for people to share (or “Like”, “Tweet”, +1, etc.) content published on websites, social networks […]

At Human Level we have published a new corporate website just a few days ago. I would like to take advantage of this situation to share with you the thoughts that motivated us to make the necessary investment to change our website. 1- Evolution of the company A website is the virtual office of the […]

As promised, here is the second part of how a search engine or Information Retrieval System (IRS) works. In the first part we learned how to build the inverse index, which tells us which documents have each word associated with them and what importance or relevance the words have in each of them. In this […]