27 May 2026
Semantic consensus according to Fernando Maciá at MIDE Summit 2026
Fernando Maciá explains at MIDE Summit SEO how to build your authority in the AI era.
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16 Oct 2023
‘Impact of the Internet on commercial activity’ presentation
Last Thursday, May 15, our director Fernando Maciá attended the IX Virtual Shops Fair that is held every year...
6 May 2014
Digital professions: employment 2.0
Last February, the Inesdi Digital Professions Survey 2014 was published. In this study, different job offers...
2 Mar 2021
The ideal types of e-commerce for your business
There are different types of e-commerce, depending on the company, that will help you increase your sales...
28 Apr 2014
How to define customer targets with AdWords Ad Planner
The target is our target audience, i.e. the potential consumers of our product or service. When we undertake...
16 Oct 2023
Vanity Metrics
For those who are new to the world of web analytics, either on the side of those who pay for the reports or...
4 Mar 2021
What are affiliate programs in e-commerce?
Affiliate programs are becoming a very popular system in e-commerce, as small businesses can access resources...
1 Jun 2021
Google Tag Manager: advantages and implementation example
Businesses are constantly evolving and this is reflected in their websites: targets change, services offered...
27 Mar 2014
How does a search engine like Google work? – Part II: Relevance calculation
As promised, here is the second part of how a search engine or Information Retrieval System (IRS) works. In...
16 Oct 2023
Online reputation: monitoring and active listening tools
Monitoring and tracking what is said about us online is the task that closes the circle of our online...
5 Mar 2014
Measuring our website objectives
The analytics of our website must be correctly configured to be a tool to evaluate the performance of our...
20 Nov 2023
Presentation of the book Marketing Online 2.0 with Clinic SEO at Pompeu Fabra University
Fernando Maciá will participate next week in the event organized by ClinicSEO and the Master in Search...
13 Feb 2014
Presentation of the book Marketing Online 2.0 at the Museum of Contemporary Art of Alicante
Fernando Maciá presents for the first time in the city of Alicante his book“Marketing Online 2.0: How...
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