Digital marketing blog

The beginning of the end of keywords On October 18, 2011, Google announced through its Google Analytics blog as well as its Official Google Blog that the use of the search engine for users logged into Google would, from then on, be done in a secure server (SSL) environment. In practice, for users, this meant […]

Last Thursday, May 15, our director Fernando Maciá attended the IX Virtual Shops Fair that is held every year at the Walqa Technology Park in Huesca, where he had been invited to give a talk during the closing ceremony of this ninth edition. The theme of the talk revolved around the impact that the Internet […]

Last February, the Inesdi Digital Professions Survey 2014 was published. In this study, different job offers are reviewed, and based on them, a series of digital professional profiles are defined. Following this publication, we wanted to reflect on employment in the digital sector. Naming digital professions It is not surprising that categorizing digital jobs is […]

There are different types of e-commerce, depending on the company, that will help you increase your sales volume and bring you closer to your potential customers.

The target is our target audience, i.e. the potential consumers of our product or service.
When we undertake a business project, one of the first points to take into account is to define who our product or service is aimed at.
To make it clearer, I will give you an example…

For those who are new to the world of web analytics, either on the side of those who pay for the reports or on the side of those who produce them, there is a common mistake that goes unnoticed on too many occasions. For all of them, this post may be useful. When we consider […]

Affiliate programs are becoming a very popular system in e-commerce, as small businesses can access resources that were previously only available to large companies with high revenues.

Businesses are constantly evolving and this is reflected in their websites: targets change, services offered change, existing products are optimized, etc. This means that the analysis needs are different from those foreseen in the initial implementation and that the implementation of tools such as Google Analytics has to be changed from time to time. The […]

Social networks are already part of our lives. Most people log on to these at least once a day to check for updates and information shared by friends, companies or people specializing in a particular topic. To make it easier for people to share (or “Like”, “Tweet”, +1, etc.) content published on websites, social networks […]

At Human Level we have published a new corporate website just a few days ago. I would like to take advantage of this situation to share with you the thoughts that motivated us to make the necessary investment to change our website. 1- Evolution of the company A website is the virtual office of the […]

As promised, here is the second part of how a search engine or Information Retrieval System (IRS) works. In the first part we learned how to build the inverse index, which tells us which documents have each word associated with them and what importance or relevance the words have in each of them. In this […]

Monitoring and tracking what is said about us online is the task that closes the circle of our online reputation strategy work. Monitoring is essential, whether we are a company or whether we are working on our personal brand. We can’t just launch our messages, we have to check how they are being received, if […]

SEMRush is a very useful tool for both SEM and SEO because of all the functionalities it offers. For this article we are going to focus on how SEMRush can help us to perform a competition study. How do we start?

Today, many traditional businesses have turned to e-commerce. In addition, there are more and more stores that only sell their products online. It was inevitable that social networks would join this e-commerce boom.

Rich p ins are the Pinterest platform’s latest approach to e-commerce. Over the past few months, Pinterest has identified the needs of part of its target audience and has evolved into a tool for brands that want a showcase for their products and services. First, the Pinterest for Business division was created, which integrated exclusive […]

The analytics of our website must be correctly configured to be a tool to evaluate the performance of our online promotion actions and to be able to make decisions to improve them. For this to be possible, we must have the objectives configured in our analytics tools. The objectives of our website must be aligned […]