24 Apr 2026
José Emeterio Vicente participates in Innova Bilbao, speaking on B2B findability
Our R&D Manager participated in Innova Bilbao with a presentation on the new “battle for findability” in B2B...
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28 Apr 2014
How to define customer targets with AdWords Ad Planner
The target is our target audience, i.e. the potential consumers of our product or service. When we undertake...
16 Oct 2023
Vanity Metrics
For those who are new to the world of web analytics, either on the side of those who pay for the reports or...
4 Mar 2021
What are affiliate programs in e-commerce?
Affiliate programs are becoming a very popular system in e-commerce, as small businesses can access resources...
1 Jun 2021
Google Tag Manager: advantages and implementation example
Businesses are constantly evolving and this is reflected in their websites: targets change, services offered...
27 Mar 2014
How does a search engine like Google work? – Part II: Relevance calculation
As promised, here is the second part of how a search engine or Information Retrieval System (IRS) works. In...
16 Oct 2023
Online reputation: monitoring and active listening tools
Monitoring and tracking what is said about us online is the task that closes the circle of our online...
5 Mar 2014
Measuring our website objectives
The analytics of our website must be correctly configured to be a tool to evaluate the performance of our...
20 Nov 2023
Presentation of the book Marketing Online 2.0 with Clinic SEO at Pompeu Fabra University
Fernando Maciá will participate next week in the event organized by ClinicSEO and the Master in Search...
13 Feb 2014
Presentation of the book Marketing Online 2.0 at the Museum of Contemporary Art of Alicante
Fernando Maciá presents for the first time in the city of Alicante his book“Marketing Online 2.0: How...
1 Nov 2020
Marketing plan for an online store
If you want to sell more with your online store, you should know the fundamental steps of an e-commerce...
10 Feb 2014
How does a search engine like Google work? – Part I: Indexing
Search engines or, as they are technically called, Information Retrieval Systems, are one of the great...
26 Sep 2023
6 tips to increase the number of contacts from your real estate website
In the current crisis, the real estate market has been one of the hardest hit, which is why real estate...
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