Digital marketing blog

The gzip compression should be a basic requirement for any hosting who wants to offer a good service. However, there are many who do not activate or configure their servers correctly to offer the best performance. It is quite common to find ourselves in the situation that we have to configure it, at domain level, […]

Non-technical people may not be familiar with the use of regular expressions. For those who are not familiar with them, regular expressions are sequences of characters that form search patterns. These search patterns are useful in many sections of Google Analytics as they allow us to have a given functionality run in a large number […]

Google announced yesterday, through its Google Webmaster Central Blog, the update of some of its technical guidelines. These guidelines affect the way Google crawls the content of websites and has an effect on their ranking. If up to now Google crawled a website in a similar way as a text browser (e.g. Lynx), now Google […]

Positioning our images in Google helps us to receive traffic. For example, in tourism sites, in specialized sites such as wedding photographers. In these cases Google Images is a great showcase. For searches such as “fotos de boda alicante” the web search results include images relevant to the search.

JavaScript is, by necessity, one of the most widely used Web programming languages. In contrast, its foundations and most fundamental principles are not understood by most developers who think they know the language moderately well. To know how this situation has come about, we need to know how it has evolved over the short history […]

Information architecture and SEO: the case of Guias11811.es – Fernando Maciá from Human Level Communications from Human Level Communications

It has been a few months since Google Plus announced its new foray into the very lucrative online advertising sector: +Posts Ads, Google Plus sponsored ads. It was inevitable that the Internet behemoth would start monetizing its social network, the one that everyone is on, but few actually use. Although Google Plus is one of […]

E-commerce sales can be analyzed from the following equation: number of visits x conversion rate = sales With the following email marketing campaign we will improve these two variables to obtain a remarkable increase in sales. Improving conversion rate First, we will select a small number of products to promote. For this purpose, we have […]

Just as important as obtaining all the relevant data for the correct evaluation of the KPIs of our business is to be able to visualize them quickly. Having a customized dashboard to review your site’s traffic data has the following advantages: Group the most relevant data. Saves time when reviewing performance. It unifies the way […]

It is well known that the response time of the server is a determining factor for the positioning of a website in search engines as I have discussed in previous articles. In this article, I am going to analyze the factors of page load speed that affect SEO and how to improve these factors in […]

In this article we are going to see how to choose what topic to write about in your online store blog. If with the article titled 7 reasons to have a blog in your online store I gave you the push you needed to set up a blog in your e-commerce, now I encourage you […]

I already mentioned in another post about images and WPO that the factors that most often affect the overall load time are the images in the front-end and the database access in the back-end. Today we are going to talk about database optimization. Optimizing data access is vital to page load time, as it is […]

Today, August 31, is blog day. And more than a few bloggers are celebrating! In recent times, the growth of these logbooks has been meteoric. Amateurs or experts, teenagers and sexagenarians, amateur writers, potential artists and professional bloggers have jumped into the world of blogging without a second thought. Democratization is an inherent quality of […]

Google Disavow Tool: a consequence of Google Penguin Google announced the implementation of its algorithm update called Penguin at the end of April 2012. This update focused, according to the search engine, on detecting websites that were violating Google’s quality guidelines for webmasters. Two fundamental aspects were targeted by Google Penguin: over-optimized websites (keyword density […]

When choosing the theme of an article, I try to take the opportunity to answer one of the most common questions asked by our clients. In this way I achieve two things: to organize my arguments as logically as possible and on the other hand to be able to send the link to the article […]

Today I am going to talk to you about very interesting Web analytics tools to obtain information that will allow us to optimize the usability and conversion rate of our Web site. I am referring to tools that use mouse tracking to generate heat maps. When our eyes fixate on something, within a few milliseconds […]