Digital marketing blog

Google Analytics can monitor the sales made in our e-commerce using its e-commerce functionality. This option is in the Conversions section of the platform. Before analyzing its possibilities, we should not understand it as a tool to make an exhaustive follow-up of the sales of our e-commerce. To know how much we sell or invoice, […]

According to the ONTSI (National Telecommunications and Information Society Observatory) study on e-commerce, the lack of trust is one of the main factors preventing a large number of potential customers from buying through e-commerce. The more trust you generate, the more you will sell in your online store. In any area of life, when we […]

Screaming Frog is a very useful SEO tool for SEO consultants and developers. To minimize the impact that a migration can cause Screaming Frog has different functionalities that we see in this article.

On March 20, The Inbounder was held, an event that brought together renowned personalities such as Rand Fishkin (Moz), Bas Van Der Beld (State of Digital), Aleyda Solís (Orainti), Fernando Maciá (Human Level Communications), Lisa D. Myers (Verve Search), Gianluca Fiorelli (ILoveSEO) and César Camisón (University of Valencia). We picked up the chronicle of The […]

You have finally made up your mind. You’re going to jump in the pool. You will put into practice what you do best – your product – at the disposal of others: you will open your own e-commerce! You’re just starting out, we know. Your ecommerce is new and you are hardly known beyond your […]

Google has announced that as of April 21, 2015, it will take into account mobile optimization in the positioning of search results from mobile devices. This update in its algorithm will affect both websites and applications.
With this measure, Google remains true to its philosophy of ensuring that users find relevant and high quality pages in the first search results.

Desktop sharing, multi-conferencing, secure and instant file sending to friends, Webinar applications, sharing videos or audio recordings captured directly from your phone, eye tracking to perform a test of usabilityThe new system allows you to play online multiplayer video games in real time and even controlled with hand movements, log in through face recognition, capture […]

Every search engine positioning strategy begins with the definition and choice of keywords. These represent the concepts with which we want our customers to identify us and the terms with which we want Google to classify us. Therefore, it is of vital importance that we choose them very carefully: a wrong choice would make us […]

If you have ever wanted to set up your own website and didn’t know what to do or how to start, a very practical solution is to use WordPress. A website consists of a set of files and directories stored on a server, which we normally access from a browser by typing its URL, thus […]

We are used to thinking of websites as an online medium, for which it is necessary to be connected to the Internet if we want to use it. However, since the Web started to become more mobile, there has also been a need for Web applications that can be used offline. In a mobile device […]

After more than 15 years without a new version of the HTTP protocol, the director of the IETF, Mark Nottinghan, tells us in his blog that today the new version of the HTTP/2 protocol has been approved, whose RFC is pending publication. The HTTP protocol is the application layer header that is sent in all […]

When we analyze the conversion funnel of many e-commerce companies, it is common to find that a significant number of users abandon the purchase when they discover the additional cost of shipping costs associated with the order. That is why any improvement in this aspect will result in a direct increase in the conversion rate […]

At Human Level I am fortunate to collaborate with clients of diverse industries, sizes and concerns. I learn every day from entrepreneurs who are excited about the 2.0 leap: from their physical store to infinity and beyond. The more cases I know, the more defined are the patterns that determine the success or failure of […]

One of the latest features included in the Google Webmaster Tools is the analysis of the usability of the mobile version of a website. This functionality detects usage problems on mobile devices that affect user navigation. But let’s start at the beginning…

Analysis of trends in the use of Web technologies for the coming year and review of the previous year’s predictions.

  This year at Human Level we have made several donations on behalf of our clients and collaborators. We have replaced the company detail that we deliver during these dates by several donations to Associations and NGOs in Alicante. It is clear to us that at Christmas there is no better gift than sharing. So […]