Digital marketing blog

Becoming self-employed, either as a freelancer or through the creation of a company, entails many difficulties that we must be prepared to tackle with determination if we want to succeed as entrepreneurs. One of the biggest headaches many entrepreneurs face is the issue of financing…

Previously, we had highlighted the main differences in positioning between Google and Yandex. We have seen that, although similar in their objective, the Russian search engine took into account some specific characteristics when displaying certain websites among the first results. With this article we intend to delve into a more specific type of website: online […]

On November 20, 2015 the presentation of the new version of the Yandex.Webmaster tool took place at the fourth event on the occasion of the conference for Webmasters of the Russian company Yandex, simultaneously with the launch of the beta version of the tool itself. Among other related talks scheduled throughout the day, company representatives […]

If you are starting to optimize the organic positioning of a website, you have probably started by doing a keyword search, and after doing this you will probably have obtained a more or less extensive list depending on various factors. Whether the list is very extensive or if it is more manageable we will have […]

Google is taking very seriously the measurement of conversions in Google Ads, and it depends on it to know what happens with the campaigns and if the investment in advertising is working. One of the weak points in this field has always been the measurement of telephone calls. In the following I will explain the […]

If you are thinking of setting up an online store, your to-do list before publishing your new e-commerce site may look something like this: Product sourcing Install e-commerce platform Register products Configure payment methods Contract and configure shipping modes Publish In these pre-publication to-do lists it is rare to find the task “Get visitors for […]

What is ASO(App Store Optimization)? The ASO is the optimization of mobile applications in the stores enabled for their acquisition, with the objective of appearing in the first search results of users in these application stores or in the search results of users in these stores. markets, i.e. in the App Store for Apple’s iOS, […]

We all love to tweet when we attend an Online Marketing event and write summary chronicles about it. It is our way of being even more connected to the rest of the attendees, sharing opinions, enriching ourselves with those of others and making ourselves known. Whether you are participating on behalf of an agency or […]

Investing in Facebook Sponsored Ads has great advantages, especially for small businesses with tight budgets. With Facebook Ads you can create ad campaigns with different objectives that will allow you, from promoting your Fan page or your website, to getting downloads of your application or reproductions of a video you have published. Creating ads with […]

In addition to a reduced amount of formalities (as opposed to any other type of company) and the costs of these, to constitute a Community of Goods does not require the contribution of a mandatory minimum capital to be able to be formalized, in addition to other advantages.

If you are considering starting a business, or you are already a budding entrepreneur, we must recommend that you take some of your time to read as much as you can and prepare yourself properly, because you will soon realize that no knowledge is superfluous in the adventure of entrepreneurship.

Although it is becoming easier and easier to start an online store, there is no point in doing all the work and investment it requires if no one visits or buys from it. One of the basic pillars of any eCommerce is, without a doubt, the visits. We must not fool ourselves, getting visitors who are interested in the products we are going to sell is not easy.

Entrepreneurship has many advantages, but also disadvantages, so let’s consider everything before embarking on this new adventure.

We are not yet fully aware of it, but today we are living the beginnings of the golden age of e-commerce. Rarely have we seen annual turnover growth of 25%, and this figure is even more impressive in the current economic climate. It all started with the cheapening of computer equipment. Few of us remember […]

An accurate definition of the target audience is a fundamental component of any business that aspires to be successful. Every more or less experienced entrepreneur should know that the more time and effort is dedicated to the study of their target audience, the better conversion results we will obtain for our business, since the needs and requirements of our customers fluctuate according to time and other factors that are beyond our control.

As we have already mentioned in previous posts about Video Marketing and YouTube, we consider it essential to pay attention to this medium, the video, when creating an online marketing strategy. We have already seen the ad formats on YouTube and the reasons that would motivate us to use the Google AdWords platform for video. […]