Digital marketing blog

What is ASO(App Store Optimization)? The ASO is the optimization of mobile applications in the stores enabled for their acquisition, with the objective of appearing in the first search results of users in these application stores or in the search results of users in these stores. markets, i.e. in the App Store for Apple’s iOS, […]

We all love to tweet when we attend an Online Marketing event and write summary chronicles about it. It is our way of being even more connected to the rest of the attendees, sharing opinions, enriching ourselves with those of others and making ourselves known. Whether you are participating on behalf of an agency or […]

Investing in Facebook Sponsored Ads has great advantages, especially for small businesses with tight budgets. With Facebook Ads you can create ad campaigns with different objectives that will allow you, from promoting your Fan page or your website, to getting downloads of your application or reproductions of a video you have published. Creating ads with […]

In addition to a reduced amount of formalities (as opposed to any other type of company) and the costs of these, to constitute a Community of Goods does not require the contribution of a mandatory minimum capital to be able to be formalized, in addition to other advantages.

If you are considering starting a business, or you are already a budding entrepreneur, we must recommend that you take some of your time to read as much as you can and prepare yourself properly, because you will soon realize that no knowledge is superfluous in the adventure of entrepreneurship.

Although it is becoming easier and easier to start an online store, there is no point in doing all the work and investment it requires if no one visits or buys from it. One of the basic pillars of any eCommerce is, without a doubt, the visits. We must not fool ourselves, getting visitors who are interested in the products we are going to sell is not easy.

Entrepreneurship has many advantages, but also disadvantages, so let’s consider everything before embarking on this new adventure.

We are not yet fully aware of it, but today we are living the beginnings of the golden age of e-commerce. Rarely have we seen annual turnover growth of 25%, and this figure is even more impressive in the current economic climate. It all started with the cheapening of computer equipment. Few of us remember […]

An accurate definition of the target audience is a fundamental component of any business that aspires to be successful. Every more or less experienced entrepreneur should know that the more time and effort is dedicated to the study of their target audience, the better conversion results we will obtain for our business, since the needs and requirements of our customers fluctuate according to time and other factors that are beyond our control.

As we have already mentioned in previous posts about Video Marketing and YouTube, we consider it essential to pay attention to this medium, the video, when creating an online marketing strategy. We have already seen the ad formats on YouTube and the reasons that would motivate us to use the Google AdWords platform for video. […]

Google’s and Yandex’s algorithms share many similarities in their operation with respect to the predilection for displaying pages in their search results that are considered of higher quality and interest to the user. Both are continuously working to fight against content over-optimization, Blackhat SEO and other negative positioning techniques aimed at deceiving search engines. But […]

The Google Partners event was held in Valencia to present the new agency support team. After the events held in Madrid and Barcelona, Google Partners brought together some of the most important certified agencies in the Valencian Community. The Partners program offers some agencies direct support from Google AdWords specialists for strategy planning, campaign creation […]

In a past post about Video Marketing and the importance of YouTube in digital strategywe saw how YouTube was an incredibly useful platform for advertisers and for them to develop their branding, connect with users, create their own communities and even deepen the relationship with their customers. If you want to be part of the […]

There are a multitude of tools that can help us analyze user behavior on our website. They can collect data, movements or recordings that provide us with valuable information about what is working or not working. However, we must bear in mind that the larger the sample, the more reliable the data collected will be. […]

In this article we are going to learn about the 7 most popular social media apps in Russia in 2015, with their usage data and their main target audience

The strongest point of Facebook Ads is found in the audience segmentation options. The platform knows its users very well and will allow you to use that information to reach your exact target audience. The key to the success of your Facebook Ads campaign will be based on refining the definition of the socio-demographic profile […]