Digital marketing blog

In order to make users aware of new items, several strategies can be applied, including tasks such as having a section focused exclusively on new items, adding new products to the front page, sending a newsletter with these products, etc. In many e-commerce platforms you will be able to apply these strategies without any previous knowledge or installation of additional modules.

Fernando Maciá was invited to Decharlas.com to talk about SEO in e-commerce. In the presentation, included in the following video, Fernando Maciá will review everything you need to improve the organic visibility of your website, from the definition of your target audience to their search patterns or the generation of appropriate content. Don’t miss it!

What is linkbuilding: basic concepts Linkbuilding is one of the most important aspects of SEO, at Off Page level, and consists of the generation and achievement of external links to our website. In other words, it is about getting other pages relevant to search engines and users to link to our content. The objective of […]

  Promotions are a great sales tool that will help you increase the turnover of your online store. In this article you will find the information you need to design your first promotional actions and measure the results obtained. An online store that never applies any type of promotion can project an image of abandonment […]

With 2016 just around the corner, it’s time to make a small balance or summary of the year, in which we will make a compilation of the most interesting events and novelties for international search engine positioning introduced by Yandex company in its search engine and the services offered, focusing mainly on the second half […]

When setting up an online store, one of the steps that most concerns first-time entrepreneurs is how to set up a credit card payment gateway. Some even discard this payment method due to the complexity they see in its installation, opting instead to receive payments exclusively through PayPal. From my point of view this decision […]

There are a multitude of marketing techniques that we can apply in our online store to try to increase sales. Throughout this article we are going to talk about cross-selling and upselling, two traditional marketing techniques that are also applicable to e-commerce and have a high conversion rate. What is cross-selling or cross-selling? Cross-selling is […]

Nowadays you have at your disposal unlimited information about search engine optimization. Searching the Internet you will find hundreds of articles, manuals, books, etc. And I’m sure that each of them will give you ideas to work on improving the visibility of your online store. However, before working on complex search engine optimization strategies , […]

2015 is coming to an end, and we are at the time of analysis and synthesis of how our country has been evolving in different economic aspects throughout this year, and especially in the case that concerns us, which is e-commerce.

Periscope is an application to broadcast live video from your cell phone or tablet. Periscope was launched in February 2014 under the name Bounty, but in early 2015 it was acquired by Twitter. It was originally released for iOS, and since May 2015 it is also available for Android (version 4.4 or higher). We have […]

Becoming self-employed, either as a freelancer or through the creation of a company, entails many difficulties that we must be prepared to tackle with determination if we want to succeed as entrepreneurs. One of the biggest headaches many entrepreneurs face is the issue of financing…

Previously, we had highlighted the main differences in positioning between Google and Yandex. We have seen that, although similar in their objective, the Russian search engine took into account some specific characteristics when displaying certain websites among the first results. With this article we intend to delve into a more specific type of website: online […]

On November 20, 2015 the presentation of the new version of the Yandex.Webmaster tool took place at the fourth event on the occasion of the conference for Webmasters of the Russian company Yandex, simultaneously with the launch of the beta version of the tool itself. Among other related talks scheduled throughout the day, company representatives […]

If you are starting to optimize the organic positioning of a website, you have probably started by doing a keyword search, and after doing this you will probably have obtained a more or less extensive list depending on various factors. Whether the list is very extensive or if it is more manageable we will have […]

Google is taking very seriously the measurement of conversions in Google Ads, and it depends on it to know what happens with the campaigns and if the investment in advertising is working. One of the weak points in this field has always been the measurement of telephone calls. In the following I will explain the […]

If you are thinking of setting up an online store, your to-do list before publishing your new e-commerce site may look something like this: Product sourcing Install e-commerce platform Register products Configure payment methods Contract and configure shipping modes Publish In these pre-publication to-do lists it is rare to find the task “Get visitors for […]