24 Apr 2026
José Emeterio Vicente participates in Innova Bilbao, speaking on B2B findability
Our R&D Manager participated in Innova Bilbao with a presentation on the new “battle for findability” in B2B...
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14 Sep 2016
Summary of Fernando Maciá’s speech at the presentation of the Master’s Degree in Digital Marketing Techniques
Yesterday, Tuesday September 13, took place in the classrooms of uLab (Alicante), the conference of our CEO,...
14 Sep 2016
How to design conversion-oriented landing pages
Users who arrive at landing pages are potential customers with a high probability of generating a conversion....
12 Sep 2016
Google Trends: how to use it in online marketing strategies
Google Trends is a simple and free tool that can be very useful during the research phase of any online...
26 Jul 2016
The Digital Change: meeting with experts in Barcelona
The Digital Change is an event that brings together personalities from the world of marketing, design and...
16 Oct 2023
How to get customers for local businesses on Google Maps
Google AdWords offers multiple possibilities to promote local businesses. Well-planned and segmented...
7 Jul 2016
KSchool interviews Fernando Maciá
The new edition of the KSchool Master ‘Online Marketing Techniques’ has arrived in Alicante. The...
16 Oct 2023
Master in Online Marketing Techniques in Alicante
On November 4 of this year will begin the Master in Online Marketing Techniques in Alicante. The...
25 Dec 2021
Quality content: what Google wants to find in your online store
Content is king, but only quality content. There has been a lot of discussion over the last few years about...
2 Jun 2016
Customer Journey Analysis and Search Scenarios (I/II)
This is the Spanish transcript of my presentation in English at The Inbounder event held in Valencia on May...
22 May 2016
Customer journey analysis and search scenarios
Customer journey analysis and search scenarios by Fernando Maciá Domene This is the Spanish presentation of...
16 Oct 2023
Fernando Maciá invites you to The Inbounder
This year, The Inbounder Global Conference, a major international digital marketing event held in different...
27 Apr 2016
SEO as a critical and cross-cutting inbound marketing strategy
As an online marketing strategy, SEO today goes far beyond positioning objectives for certain keywords and...
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