Written by María Santoja
On December 3rd, Fernando Maciá’s seventh book, “Marketing Online 2.0“, was presented in Madrid. The event took place at KSchool, one of the centers where our CEO teaches. The Human Level Communication team traveled to the capital to celebrate this day.
During the presentation ceremony, Fernando was very well accompanied by the editor of Anaya Multimedia, Eugenio Tuya, and by Tristán Elósegui, who has been in charge of writing the book’s prologue. The talk was streamed, and if you were unable to attend, you have the full video available on our Youtube channel:
The presentation turned into a lively debate on the trends and future of Online Marketing and the discussion continued during the wine of honor. The Human Level team, industry professionals and students had the opportunity to meet and talk with each other.
“Marketing Online 2.0” has been in the TOP 20 on Amazon in its category since its publication. This is a complete and updated guide that explains the strategies, tools and techniques that are essential for companies to move through the network like fish in water.
