YouTube continues to make changes and in this case, I admit I like it. It now allows us to add our company logo on the channel’s videos, thus reinforcing the branding. Steps to achieve our goal: 1. Log in to your YouTube account 2. Drop down the menu below our name and go to “Settings”. […]
Online Marketing: the new face of Marketing – Fernando Maciá of Human Level Communications
The great boom experienced by social networks in recent years has meant that the validity of the true precursor of the Web 2.0 model – the blog – as a channel for interaction between companies and target audiences is now being questioned. Faced with the urgent need for any company to rationalize resources, it could […]
Finishing a book is often a tedious process. When you think you have finished writing all the contents, there remains the very important but enormously tedious task of correcting the proofs (we do this on a provisional PDF of the book) and taking note of all the corrections pending to be incorporated into the final […]
From Off to Online: Marketing 2.0 by Human Level Communications
Online Marketing: A Case Study from Human Level Communications
Presentation of the conference “Search Engine Marketing” offered by Fernando Maciá in the Madrid Tecnología classroom in La Vaguada (Madrid) on April 20, 2010. The conference was organized by Madrid Tecnología’s Internet Vende program.
The e-shop model, understood as a virtual storefront or online self-service, is clearly outdated. Today, Internet users demand transparency, usability and participation. The Web 2.0 model is an emerging phenomenon that places this type of user at the center of any business model, providing the greatest added value, integrating content and functionalities in a usable […]
The EstanLibres.com portal is a fast, usable and very complete search engine for free domains. Based on AJAX programming, it returns immediate results of the possible domains that are free and also those that are already purchased or registered. By typing the name of the domain you want to search for, you will automatically see […]
Web 2.0 sites are characterized, above all, by the integration of contents and functionalities from other portals (e.g. Google Maps, Google Earth, YouTube, etc.) and because users take on a leading role with multiple ways of generating feedback that is integrated, as additional content, into the development of the website itself, enriching it. “Where will […]
It is at times when the real estate market is experiencing a downturn that the most intelligent decisions must be made as to where to invest available resources in order to obtain the maximum return on investment. Let’s see how a high-performing website can go a long way in helping us weather the lean times […]
Natural search engine positioning, usability, permission marketing or viral marketing are tools that have characterized digital marketing in the first half of this decade. These tools, although still a necessary condition for competing on the Internet, are no longer a sufficient condition. Today’s Web 2.0 revolution requires broadening the perspective and opening up to new […]
Managing a real estate portal opens up great opportunities to gain first-hand knowledge of changing market trends in real time. The fact that an increasing number of people looking for housing first turn to the Internet to obtain information, compare prices and find out about availabilities means that many portals and websites with real estate […]
Over the last two years, we have witnessed a rapid evolution in the adoption of basic usability and indexability principles by the main Spanish real estate portals. Aspiring to become a real vertical search alternative focused on the real estate market as opposed to general search engines -such as Google, Yahoo!, Live or Ask- portals […]
Although the real estate offer is concentrated in large vertical search engines that bring together a large number of properties, local real estate websites emerge that through a great depth of information, a greater adaptation to the profiles of their clientele and a more refined use of online marketing tools such as the organic search […]
