Digital marketing

A transactional e-mail is one that is sent as a result of user interaction on a website. Some actions that generate this type of e-mails:

Dropshipping is an online business alternative for those entrepreneurs who want to get started in e-commerce with the minimum possible investment. In this article we will explain what it consists of and analyze its advantages and disadvantages. What is dropshipping? Dropshipping is a type of sale where the retailer does not have its own stock. […]

Until now, the URLs of our personal profiles and pages on Google Plus as well as our Google Local pages were complexly constructed, full of numbers and letters that were impossible to reproduce. In other words, they were not friendly at all. The only way we had to make this a little more bearable was […]

Many times, due to lack of resources, we need to use third party works on our website. We use images to illustrate our services. We use infographics to illustrate our publications or articles. We use songs to add as soundtrack to our corporate videos and make them more dynamic. In these cases, many doubts arise. […]

A newsletter is a publication that is used to periodically inform about news or to send information of interest to a group of people who have previously subscribed to it. Applied to companies, we can describe it as a publication that is regularly distributed via e-mail,…

The development of mobile technology is managing to dizzyingly modify the purchasing behavior of many potential customers thanks to geolocation, a fact that has not gone unnoticed by Mobile Marketing experts. The irruption of Smartphones in the market has meant a revolution in the marketing world, which has seen in geolocation an opportunity, a new […]

Someone once said, “if it’s not on TV, it doesn’t exist”, an expression that we can update today to “if it’s not on a social network, it doesn’t exist“. Nowadays, the vast majority of us are connected through Facebook, Twitter, Google + and many other social networks. Surely you already have a profile in all […]

Product photography in an online store is one of the strongest sales arguments. If the product enters through the eyes, the chances of a successful sale are higher. In this article we will review the points to take into account so that the images of our online store help us to sell more. Objective of […]

We are celebrating at Human Level Communications: our domain humanlevel.com is eleven years old!!! Why Human Level Communications? The idea behind the concept of Human Level Communications -communications on a human level – was that, regardless of how sophisticated the means we use to communicate – smoke signals, telephone, radio, Internet – what has not […]

If you have an entrepreneurial soul and you like new technologies, it is very likely that at some point the idea of setting up an online store has crossed your mind. This idea is usually diluted when we check all the aspects that we must control for our online business to be successful, but the […]

The company Gedesco, in collaboration with the Universitat Politècnica de Valencia, has been developing since 2011 the Chair of Management and Development of Information Technologies for Competitiveness (GedesTIC). The GedesTIC Chair aims to promote and develop research initiatives and the application of information technologies to improve the competitiveness of companies. The 1st GedesTIC 2013 Conference […]

Before we talk about Web standardization, we must be clear about what standardization is and what it consists of. A little history of standardization Throughout the history of mankind, human beings have lived in groups, which eventually evolved into complex societies. Given our social nature, in which relationships with others is one of the cornerstones […]

The spark for Mercadona was sparked on Sunday night on the program Salvados, presented by Jordi Évole, in which the popular Valencian food distributor was accused by the head of the food bank of Valencia of not collaborating by providing surplus products close to expiration or unsold or defective fresh food. An online reputation crisis […]

Teaching, social networks and new technologies from Human Level Communications Presentation of the talk on the application of new technologies and the possibilities of social networks applied to teaching given by Fernando Maciá on the Day of the Entrepreneur of the Valencian Community 2012.

José Llinares Summary of the talk by José Llinares, from Effective Talk at the Digital Marketing Congress for Industrial Companies. The strategy is the long-term vision. It is an action plan to achieve our medium and long term objectives. Mistakes in digital strategy I don’t know what my objective is If you don’t have a […]

Jesús Lizarraga. Summary of Jesús Lizarraga’s(@JL_picard) talk at the Digital Marketing for Industrial Companies Congress. The number of users using mobile terminals to access the Internet is increasing. We must therefore focus more and more on this type of user. First of all, we must ask ourselves: who is our marketing strategy aimed at? Until […]