According to the ONTSI (National Telecommunications and Information Society Observatory) study on e-commerce, the lack of trust is one of the main factors preventing a large number of potential customers from buying through e-commerce. The more trust you generate, the more you will sell in your online store. In any area of life, when we […]
On March 20, The Inbounder was held, an event that brought together renowned personalities such as Rand Fishkin (Moz), Bas Van Der Beld (State of Digital), Aleyda Solís (Orainti), Fernando Maciá (Human Level Communications), Lisa D. Myers (Verve Search), Gianluca Fiorelli (ILoveSEO) and César Camisón (University of Valencia). We picked up the chronicle of The […]
You have finally made up your mind. You’re going to jump in the pool. You will put into practice what you do best – your product – at the disposal of others: you will open your own e-commerce! You’re just starting out, we know. Your ecommerce is new and you are hardly known beyond your […]
When we analyze the conversion funnel of many e-commerce companies, it is common to find that a significant number of users abandon the purchase when they discover the additional cost of shipping costs associated with the order. That is why any improvement in this aspect will result in a direct increase in the conversion rate […]
At Human Level I am fortunate to collaborate with clients of diverse industries, sizes and concerns. I learn every day from entrepreneurs who are excited about the 2.0 leap: from their physical store to infinity and beyond. The more cases I know, the more defined are the patterns that determine the success or failure of […]
This year at Human Level we have made several donations on behalf of our clients and collaborators. We have replaced the company detail that we deliver during these dates by several donations to Associations and NGOs in Alicante. It is clear to us that at Christmas there is no better gift than sharing. So […]
When choosing the theme of an article, I try to take the opportunity to answer one of the most common questions asked by our clients. In this way I achieve two things: to organize my arguments as logically as possible and on the other hand to be able to send the link to the article […]
Video of Fernando Maciá’s talk on the Impact of the Internet on Business Activity Videos of my presentation Impact of Internet on Commerce, during the closing ceremony of the IX Virtual Shops Fair of Walqa, in Huesca. You can watch the presentation of this talk here. Impact of the Internet on Trade (part I) Impact […]
Last Thursday, May 15, our director Fernando Maciá attended the IX Virtual Shops Fair that is held every year at the Walqa Technology Park in Huesca, where he had been invited to give a talk during the closing ceremony of this ninth edition. The theme of the talk revolved around the impact that the Internet […]
Last February, the Inesdi Digital Professions Survey 2014 was published. In this study, different job offers are reviewed, and based on them, a series of digital professional profiles are defined. Following this publication, we wanted to reflect on employment in the digital sector. Naming digital professions It is not surprising that categorizing digital jobs is […]
There are different types of e-commerce, depending on the company, that will help you increase your sales volume and bring you closer to your potential customers.
Affiliate programs are becoming a very popular system in e-commerce, as small businesses can access resources that were previously only available to large companies with high revenues.
Monitoring and tracking what is said about us online is the task that closes the circle of our online reputation strategy work. Monitoring is essential, whether we are a company or whether we are working on our personal brand. We can’t just launch our messages, we have to check how they are being received, if […]
Fernando Maciá will participate next week in the event organized by ClinicSEO and the Master in Search Engines, during which he will present his book“Marketing Online 2.0: How to attract and retain customers on the Internet“. As you already know, the event organized by the guys from ClinicSEO is an event where the attendees propose […]
Fernando Maciá presents for the first time in the city of Alicante his book“Marketing Online 2.0: How to attract and retain customers on the Internet“. Backed by its success on Amazon.es, after only a few weeks of being on sale it was the best seller in its category, thanks to its globalized and current perspective […]
If you want to sell more with your online store, you should know the fundamental steps of an e-commerce marketing plan.
