Digital marketing

Digital marketing

Interview with Fernando Maciá for Café Digital

Fernando Maciá, founder of Human Level Communications, was interviewed online by Café Digital on the occasion of his participation as a speaker at the International Workshop on Web Positioning in Paraguay next November. Fernando answered a series of questions, here is a brief summary of his answers. What is SEO? SEO is an online marketing […]

Productivity techniques to better organize your time

Do you find it difficult to manage your time? With this post we propose some healthy habits and help you learn how to better organize your working hours, tasks and avoid distractions as much as possible to be more productive.

Logistics operators for online stores

If you are thinking of setting up an online store to give a new focus to your work life, you may visualize yourself doing the most glamorous and exciting tasks of this business: product acquisition, online marketing strategies, conversion analysis, etc. However, you should know that you will also be responsible for the daily management […]

Real estate websites for a recovering housing market

The real estate sector could be starting to recover. In recent months, various statistics and media reports have pointed to a market recovery: El País: The sale and purchase of homes increased by 15.5% during February 2015. Idealista: Home sales recorded the highest year-on-year increase in more than a year in June 2015. El Economista: […]

Logistics in e-commerce

Anyone who wants to explore the world of e-commerce will have to stop and think about certain important issues, such as logistics organization and management.

How to create a Google Analytics dashboard for your online store

If you own or manage an online store, you’ve probably spontaneously developed a morning routine of analyzing Google Analytics KPIs (key performance indicators) while holding a steaming cup of coffee in your other hand. Well, there is a fantastic way to have all this data in a single Google Analytics screen, with all the advantages […]

Niche social networks: an opportunity for your business

If we have a business, we probably want to promote it on social networks to make it known and connect with our target audience. However, it is important to know how to choose in which social networks we want to present our brand, since not all of them will be useful for our business. When […]

Aspects to take into account before starting a new project

The path of entrepreneurship is a complex task in which many factors come into play, some of them depend on us, such as perseverance, effort and work; and many others we cannot control: the economic crisis, market demand… Undoubtedly, a concept that only the bravest end up conquering.

Advantages of having an online store

Nowadays, the creation of an e-commerce is an uncomplicated and time-consuming process, but it can be done by almost anyone. In this post we will see the advantages that an online store can have for your business or entrepreneurship project.

Keep calm and social media – GedesTIC UPV Gathering

Fernando Maciá, director of Human Level Communications, participated last May in a colloquium organized by the GedesTIC UPV chair on how communication has changed thanks to information technology. Also taking part in the conversation were Ícaro Moyano (Kuapay) journalist expert in digital communication, Rafa Rodríguez (Verlanga) founder and editor of the digital cultural magazine and […]

Fernando Maciá at the 2nd Annual Aula CM Online Marketing Agencies Meeting

On May 8, the II Annual Meeting of Online Marketing Agencies organized by Aula CM was held at the Círculo de Bellas Artes in Madrid. Fernando Maciá participated in the second panel discussion, which dealt with the“Internal Organization and Selection Processes of the Agencies“. Our CEO was accompanied by professionals such as Miguel Orense (Kanvas […]

E-commerce analysis possibilities with Google Analytics

Google Analytics can monitor the sales made in our e-commerce using its e-commerce functionality. This option is in the Conversions section of the platform. Before analyzing its possibilities, we should not understand it as a tool to make an exhaustive follow-up of the sales of our e-commerce. To know how much we sell or invoice, […]

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