As of February 15, 2016 European online stores and market-places operating in the EU will be required to include a link on their websites to the European Commission’s Online Dispute Resolution Platform (Online Dispute Resolution – ODR) according to the Article 14 of Regulation No. 524/2013. The objective is to streamline the processing, arbitration, mediation […]
Fernando Maciá was invited to Decharlas.com to talk about SEO in e-commerce. In the presentation, included in the following video, Fernando Maciá will review everything you need to improve the organic visibility of your website, from the definition of your target audience to their search patterns or the generation of appropriate content. Don’t miss it!
Promotions are a great sales tool that will help you increase the turnover of your online store. In this article you will find the information you need to design your first promotional actions and measure the results obtained. An online store that never applies any type of promotion can project an image of abandonment […]
When setting up an online store, one of the steps that most concerns first-time entrepreneurs is how to set up a credit card payment gateway. Some even discard this payment method due to the complexity they see in its installation, opting instead to receive payments exclusively through PayPal. From my point of view this decision […]
There are a multitude of marketing techniques that we can apply in our online store to try to increase sales. Throughout this article we are going to talk about cross-selling and upselling, two traditional marketing techniques that are also applicable to e-commerce and have a high conversion rate. What is cross-selling or cross-selling? Cross-selling is […]
2015 is coming to an end, and we are at the time of analysis and synthesis of how our country has been evolving in different economic aspects throughout this year, and especially in the case that concerns us, which is e-commerce.
Periscope is an application to broadcast live video from your cell phone or tablet. Periscope was launched in February 2014 under the name Bounty, but in early 2015 it was acquired by Twitter. It was originally released for iOS, and since May 2015 it is also available for Android (version 4.4 or higher). We have […]
Becoming self-employed, either as a freelancer or through the creation of a company, entails many difficulties that we must be prepared to tackle with determination if we want to succeed as entrepreneurs. One of the biggest headaches many entrepreneurs face is the issue of financing…
If you are thinking of setting up an online store, your to-do list before publishing your new e-commerce site may look something like this: Product sourcing Install e-commerce platform Register products Configure payment methods Contract and configure shipping modes Publish In these pre-publication to-do lists it is rare to find the task “Get visitors for […]
We all love to tweet when we attend an Online Marketing event and write summary chronicles about it. It is our way of being even more connected to the rest of the attendees, sharing opinions, enriching ourselves with those of others and making ourselves known. Whether you are participating on behalf of an agency or […]
In addition to a reduced amount of formalities (as opposed to any other type of company) and the costs of these, to constitute a Community of Goods does not require the contribution of a mandatory minimum capital to be able to be formalized, in addition to other advantages.
If you are considering starting a business, or you are already a budding entrepreneur, we must recommend that you take some of your time to read as much as you can and prepare yourself properly, because you will soon realize that no knowledge is superfluous in the adventure of entrepreneurship.
Entrepreneurship has many advantages, but also disadvantages, so let’s consider everything before embarking on this new adventure.
We are not yet fully aware of it, but today we are living the beginnings of the golden age of e-commerce. Rarely have we seen annual turnover growth of 25%, and this figure is even more impressive in the current economic climate. It all started with the cheapening of computer equipment. Few of us remember […]
An accurate definition of the target audience is a fundamental component of any business that aspires to be successful. Every more or less experienced entrepreneur should know that the more time and effort is dedicated to the study of their target audience, the better conversion results we will obtain for our business, since the needs and requirements of our customers fluctuate according to time and other factors that are beyond our control.
The Google Partners event was held in Valencia to present the new agency support team. After the events held in Madrid and Barcelona, Google Partners brought together some of the most important certified agencies in the Valencian Community. The Partners program offers some agencies direct support from Google AdWords specialists for strategy planning, campaign creation […]
