Written by Fernando Maciá
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If you are considering starting a business, or you are already a budding entrepreneur, we must recommend that you take some of your time to read as much as you can and prepare yourself properly, because you will soon realize that no knowledge is superfluous in the adventure of entrepreneurship. There are currently a wide variety of books that could be useful to help you expand your knowledge in a multitude of areas related to the creation, development and management of a company, as well as marketing strategies in its traditional and digital form to be a successful entrepreneur.
The books we are going to recommend below are easy and enjoyable to read, with practical methodologies that will help you in the development of your business and your professional relationships. Let’s get started!
Marketing Online 2.0
Author: Fernando Maciá
This book is, without a doubt, a must read for every professional and entrepreneur who wishes to establish their business in the online environment. It perfectly fulfills the objective of making the transition from traditional marketing concepts to Internet marketing much easier. Readers will learn how to develop their own online marketing plan according to their type of business, and how to implement it correctly in their companies. Some of the topics covered in this book are:
- Natural positioning in search engines (SEO).
- Web Analytics.
- Usability.
- Integration of online media with offline media.
Posicionamiento en Buscadores
Authors: Fernando Maciá and Javier Gosende
The world of digital marketing is in constant movement, and if we want our business to be visible on the network we have to adapt to its rhythm. This book is presented as one of the reference publications in Spanish in the search engine positioning sector. It is perfect for readers who are looking to gain knowledge to get started in this field and learn the basics of SEO practice:
- How search engines work.
- Definition of the target audience and keywords.
- The concepts of relevance, popularity and indexability of a website.
- SEO tools that we can make use of.
With it you will learn how to improve your company’s online visibility through the creation and execution of your own SEO strategy on your website.
The Community Manager’s Guide: Strategy, Tactics and Tools
Author: Juan Carlos Mejía Llano
Although it is a relatively recent profession, its importance and demand is booming. It is true that nowadays the presence in social networks is essential for brands and should be one of the first steps in the development of a good marketing strategy for any company. This book is a practical guide to become a successful Community Manager, and includes the tools, tactics and strategies that will help you achieve it; or if you already have some experience, improve it. Among the specialized functions within the area of Community Management that are covered in the book are:
- Social Media Manager.
- Online reputation manager.
- Web analytics expert.
- Online content curator.
Marketing Analytics
Authors: Tristán Elósegui Figueroa, Gemma Muñoz Vera
Many entrepreneurs make the mistake of not clearly defining their online strategy; one that establishes the objectives they wish to achieve in their business, and the means they will use to measure the fulfillment of these objectives. This book has been written for them. If you are lost in that subject, Marketing Analytics will teach you to have an analytical thinking that you can combine with your Marketing knowledge and put it into practice in your company. In this way, you will be able to effectively measure the performance of your online strategy, know if what you are doing is being beneficial to your business, and where you can improve.
The entrepreneur’s black book
Author: Fernando Trias de Bes
This title contains a list of things that should be taken into account before embarking on the adventure of entrepreneurship, to avoid making the typical mistakes, and to know how to deal with the unforeseen events that one may encounter along the way. This book is, without a doubt, essential for those who are considering starting a business but have not yet taken the definitive step, and want to avoid making beginner’s mistakes that could have serious consequences in the long run.
The 7 habits of highly effective people
Author: Stephen R. Covey
An international bestseller if ever there was one. It is one of the most relevant business management books of all time. The author proposes seven lessons that will allow the reader to escape from inertia and go towards the achievement of his objectives, through growth in personal and professional aspects.
The first three habits are oriented to our own growth, and the next three to improving our relationships with our environment. And finally, habit number seven is about the need to constantly renew and develop our skills.
Never eat alone
Authors : Keith Ferrazzi and Tahl Raz
The author of this book concludes that success in business is a reflection of our personal relationships, since it is our relationships with others that forge and modify our personality as we advance along our path day after day. Thus, what this reading intends to teach us is how to grow in our professional life through the establishment of sincere and mutually beneficial relationships in all aspects with other people.
