Written by Juan Pedro Catalá
Índice
In the current crisis, the real estate market has been one of the hardest hit, which is why real estate companies must fight to survive in a complicated situation.
Having an online presence is a must for all of them and increasing the number of contact requests is a necessity. To this end, having a website in several languages and company profiles on social networks is essential in this sector.
Below I explain a series of tips that can increase the number of contact requests through your website.
The website must be adapted to the target buyer
At a time when the vast majority of Spaniards do not have a buoyant economic capacity, and when banks do not give mortgages as they did a few years ago, expanding your market and targeting clients outside Spain is almost mandatory.
Northern European countries, Russia and China are the biggest potential customers for homes in Spain today, especially for homes located in areas close to the Mediterranean Sea due to the good weather conditions in this area, in contrast to the countries of origin of your potential buyers.
Having the website in the native language of these potential buyers is essential to attract traffic from search engines.Even though most people in Northern Europe can understand English, they use their native language first when searching the Internet.
In addition to having the website in the language of your potential buyer, it is interesting to know the customs and habits of the people in the countries you are targeting in order to provide relevant information for them on your website.
If you are a resident of another country, you may have doubts about how to obtain a residence permit or the procedures you have to follow to purchase a property in Spain. Having pages where this is explained or if the agency is going to manage these procedures can help to resolve doubts and favor the willingness of a foreigner to buy a house in Spain.
Photographs, videos and virtual tours of the property are key
The only contact that visitors residing in another country can have with the properties we want to sell is through your website. Therefore, it is very important to show photographs of all the rooms of the house from various angles and with a good quality and brightness so that the details are well appreciated.
If you complement the photographs of the property with videos or virtual tours you help the client to get an idea of the distribution of the rooms of the house.
If the property has a garden, swimming pool, sports courts or garage, it is interesting to show it also in the property file as it adds value to the property you want to sell.
Publish the property in real estate portals
There are a large number of real estate portals to search for properties for sale or rent, and perhaps the best known at national level are idealista.com and fotocasa.es.
Publishing your properties in these portals is another way to promote them and to attract potential buyers.
It is desirable that the descriptions of the properties that you send to these real estate portals are different from the one you publish on your website, since these portals have a lot of strength in search engine positioning. If you publish the same descriptions as them, search engines may detect the property listing of your website as duplicate content of the property listing of these portals, so it is better to be safe than sorry.
Describing the environment of the property is a differential factor
If a real estate website can improve on a large real estate portal is that it knows better the area where the property is located and this is a great advantage.
Providing additional information about the environment, such as indicating nearby health centers or hospitals, may be of interest to people of a certain age. Having a supermarket or shopping center near our home is always very useful. Indicate nearby sports centers and gyms may seem practical to people who like to do sports on a regular basis. Showing nearby bus, subway, streetcar and cab stops is very valuable information for people without their own vehicle.
All this information about the area near the property can make a buyer finally opt for a particular property and contact through the web.
Information and contact form visible
If the objective of your website is to be contacted by people, the information and the contact form must be visible on every page of the website.
Nowadays there are several free means of contact, which can facilitate the contact of a potential buyer. Indicate the phone number, email, social profiles, WhatsApp, Skype… of the real estate, the more means you give to the web visitor to contact you, the easier it is for him to do it.
It is interesting to show the contact information both in the sidebar of the property card and at the end of it so that when you finish reading all the information of the property you do not have to look for the way to contact to ask for more information.
Save property searches as requests
The most used tool of the real estate websites is undoubtedly the real estate search engine.
Having the option to save searches performed and to mark properties as favorites is an option that can greatly facilitate navigation for web visitors.
Offering the possibility of receiving informative emails about a specific property search helps you to convert a visitor to your website into a possible future buyer.
In summary, if you adapt the web to an international audience, show quality photographs, provide information about the environment and facilitate the navigation and means of contact to the visitors of your page you will be helping to get more contact requests from the web page of your real estate.
