CRO

Marta Soler talks about CRO in her speech for Clinic Summit and offers her recommendations to improve our home page and optimize conversion.

Optimizing product cards on mobile to improve the user’s shopping experience in your eCommerce requires paying attention to a series of crucial points that will make the difference between success or failure. In this article, we follow Google’s guidelines to propose a list of improvements that will undoubtedly help you to improve your product pages.

Push notifications on the web are like personalized announcements to each user, which can be sent only if the user gives us permission. Discover the best ways to use and implement them in this post.

If you want a low cost Google Adwords campaign with which you can achieve a high number of conversions at the same time, you have to do a lot of things right: You have to have a well structured campaign with the right number of keywords. You need to create “magnetic” ads and increase CTR. Also…

There are a multitude of tools that can help us analyze user behavior on our website. They can collect data, movements or recordings that provide us with valuable information about what is working or not working. However, we must bear in mind that the larger the sample, the more reliable the data collected will be. […]

In Google Ads the landing page is the first step to achieve a conversion, so it is necessary to pay the utmost importance if we want a user to register in our form, make a purchase or even call us on the phone. To do this we must take into account a number of factors […]