Merche Martínez

We tell you everything we know about BERT, Google’s biggest algorithm update in the last 5 years that aims to understand the user’s search intent when making a query.

The new attributes for sponsored and ugc links have changed the way Google detects the nature of links. In this post we tell you everything we know about them.

Google Data Studio is a tool that allows us to create dashboards and dynamic reports by obtaining data from different sources that we can define from the following connectors: Although the applications of this tool can be numerous, we are going to focus on different types of web projects where the use of Google Data […]

The year 2018 has just started and our mind is already on seo news or trends. The world of digital marketing is advancing by leaps and bounds, what does this year hold for SEO?

It consists of creating automated and personalized email marketing strategies for the user. So-called drip campaigns can be created, where a target is set and a series of emails will be sent depending on the user’s actions. We see an example whose objective is…

The nofollow link attribute prevents the flow of popularity juice from the link source page to the link destination page. This means that the page receiving the link does not benefit in any way from the popularity or credibility of the page from which the link originates.

One of the most common indexability problems when I perform an SEO audit of a website is duplicate content. The purpose of this article is to define a guide with some points to review that we have detected in Human Level thanks to the experience gained after many years doing SEO consulting.

By now we all or almost all of us know what YouTube is, but are we aware of its real reach? do we know what we can achieve by uploading our videos to YouTube? To give you an idea, YouTube is the second most used search engine after Google, with more than one billion users and more than 300 hours of video uploaded per minute.

Screaming Frog is a very useful SEO tool for SEO consultants and developers. To minimize the impact that a migration can cause Screaming Frog has different functionalities that we see in this article.

Google has announced that as of April 21, 2015, it will take into account mobile optimization in the positioning of search results from mobile devices. This update in its algorithm will affect both websites and applications.
With this measure, Google remains true to its philosophy of ensuring that users find relevant and high quality pages in the first search results.

One of the latest features included in the Google Webmaster Tools is the analysis of the usability of the mobile version of a website. This functionality detects usage problems on mobile devices that affect user navigation. But let’s start at the beginning…

Positioning our images in Google helps us to receive traffic. For example, in tourism sites, in specialized sites such as wedding photographers. In these cases Google Images is a great showcase. For searches such as “fotos de boda alicante” the web search results include images relevant to the search.

The target is our target audience, i.e. the potential consumers of our product or service.
When we undertake a business project, one of the first points to take into account is to define who our product or service is aimed at.
To make it clearer, I will give you an example…

SEMRush is a very useful tool for both SEM and SEO because of all the functionalities it offers. For this article we are going to focus on how SEMRush can help us to perform a competition study. How do we start?

Here is a small manual on how to use the MailChimp tool for e-mail marketing. MailChimp is a very complete tool that provides valuable e-mailing information in its free version.
To start working with MailChimp…

Generic top-level domains (gTLDs): these domains are used for websites from anywhere in the world, they represent top-level domains available to users registering worldwide and multi-organization domains.