Fernando Maciá

Fernando Maciá
Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.
Fernando Maciá

SEO as a critical and cross-cutting inbound marketing strategy

As an online marketing strategy, SEO today goes far beyond positioning objectives for certain keywords and the application of titles and goals to achieve those objectives. It is a cross-cutting strategy that interrelates with the rest of the customer acquisition, conversion and loyalty strategies. Therefore, more than as a specific action to optimize a Web […]

Presentation: SEO as a key activity in Inbound Marketing – Fernando Maciá

As an online marketing strategy, SEO today goes far beyond positioning objectives for certain keywords and the application of titles and goals to achieve those objectives. It is a cross-cutting strategy that interrelates with the rest of the customer acquisition, conversion and loyalty strategies. Therefore, more than as a specific action to optimize a Web […]

Negative SEO management with CognitiveSEO

We will analyze to what extent a popularity profile may or may not be toxic and establish procedures for continuous monitoring to control and react in real time to the possibility of being exposed to intentional or unintentional negative SEO actions. Fernando Maciá, Founding Partner and Managing Director at Human Level Communications presents this topic […]

My little toolbox – Miguel Pascual at eShow Barcelona 2016

There are small tools that make life much easier, imagine a life without lighters or forks or remote controls. Miguel will show us how he uses those little tools that are often free and make everyday life easier. Miguel Pascual, SEO & Online Marketing Consultant at Interdigital. Cloud tools: they have made my life much […]

SEO opportunities through competitive analysis – Aleyda Solis at eShow Barcelona 2016

Steps, tips and criteria to use tools such as SEMrush, Sistrix, SimilarWeb, URLProfiler or SEOmonitor to develop a competitive SEO analysis that allows you to identify opportunities on which you can capitalize and establish a winning SEO strategy. Aleyda Solis, International SEO Consultant & Founder at Orainti. Aleyda talks about competitive SEO analysis. It starts […]

SERP Tracking – Jorge González at eShow Barcelona 2016

We will see how Adrenalina tracks positions in the different markets and what tools allow us to have a more effective control of the positions. Jorge González, SEO Manager & CMO Adrenalina. The problem for us and our clients: each tool gives different tracking results. We do not know which one to use. But we […]

The tool that meets our needs – Víctor Hernández at eShow Barcelona 2016

How we can detect needs to adapt the tools to the Inbound Marketing strategies we apply to different companies. Víctor Hernández, IT & Search Manager Casa Batlló. There are some tools that are prohibitively expensive. So sometimes it is worthwhile to build a specific tool from different APIs instead of using many external tools. First […]

Campaign planning – Gianluca Fiorelli at eShow Barcelona 2016

We propose a very practical way to plan a successful campaign, thanks to the advanced use of tools such as Buzzsumo and Buzzstream. Gianluca Fiorelli, SEO & Digital Marketing Consultant at MOZ. Blog rings end up causing link building penalties. Content marketing, blogging to generate links is NOT the solution. It’s a myth: most blogs […]

Majestic SEO: César Aparicio at eShow Barcelona 2016

Determining the quality of the link profile of our website and those of our competitors is fundamental to estimate our competitive capacity within a niche. Is a link good? What anchor text ratio is right for me? Where does the competition have an advantage over me? These and some other recurring questions will find their […]

Web Scraping – Arturo Marimón at eShow Barcelona 2016

Why do we need to scrape sites? How to do it without knowing how to program? We will look at some tools and go deeper into one in particular. Arturo Marimón, CEO & Consultant at Arturo Marimón Consultores. Web Scraping is to search and collect data that may be of interest to us. At the […]

SEO Tools – Eduardo Garolera at eShow Barcelona 2016

The use of SEO tools needs to be done within a global SEO process adapted to each business in order to get the maximum benefit from them. We will review the main characteristics of the SEO process and will locate the tools that are best used in each phase. Eduardo Garolera, SEO & Digital Marketing […]

Fernando Maciá’s presentation at #AmoSM2016: Social media and SEO

Fernando Maciá participated yesterday in the online conferences on Social Media organized by J. Mejía Llano in which he spoke about the unknown effect of social networks on search engine positioning. Much has been said on this subject and few are the sources that confirm or deny this relationship. Fernando Maciá dared to shed some […]

How to promote new products through Facebook Ads

In order to make users aware of new items, several strategies can be applied, including tasks such as having a section focused exclusively on new items, adding new products to the front page, sending a newsletter with these products, etc. In many e-commerce platforms you will be able to apply these strategies without any previous knowledge or installation of additional modules.

Analysis of e-commerce in 2015 in Spain

2015 is coming to an end, and we are at the time of analysis and synthesis of how our country has been evolving in different economic aspects throughout this year, and especially in the case that concerns us, which is e-commerce.

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